Consumer Behavior Studies Journal

Advertising effectiveness Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
Affective factors Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]

Bidirectional Associative Memory Neural Networks Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
Business Intelligence Tools Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]

Competitive Power Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
Consumer Behavior Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
Consumer Decision Making Process Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
Consumer Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
Customer Relationship Management Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]

Ecommerce Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
E-health platforms Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]

FMCG Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
Fuzzy Cognitive Maps Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
Fuzzy Delphi Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

Hypertext Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

Marketing Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
Marketing Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
Marketing Strategy Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
MAXQDA Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
Meaning induction Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
Metaphor Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]

Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

Offline consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
Online Consulting Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
Online consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
Online Medical Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
Online personalized advertising Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
Online Repurchase Intention Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
Organizational disease Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]

Purchase Behavior Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]

Rational choice theory Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
Reactance Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
Resistance Economics Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
Restaurant stimuli Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust (Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]

Social media marketing Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]

Tourism Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
Travel Agencies Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]