A
-
Advertising effectiveness
Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
-
Affective factors
Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
-
Augmented reality
Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]
B
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Banking Sector
Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
-
Best Style Herat Store Company
The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
-
Bidirectional Associative Memory Neural Networks
Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
-
Brand building
The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media [Volume 11, Issue 4, 2024, Pages 188-212]
-
Brand Concept Map
Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
-
Brand equity
Providing a conceptual model for evaluating the impact of personalized advertising on brand equity [Volume 11, Issue 3, 2024, Pages 54-68]
-
Brand Identity
Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
-
Brand Image
Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
-
Brand love
Investigating the effect of brand tribalism on brand forgiveness; Explaining the mediating role of brand love [Volume 11, Issue 4, 2024, Pages 28-57]
-
Business Intelligence Tools
Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
C
-
Competitive Power
Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
-
Consumer Behavior
Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
-
Consumer Behavior
Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
-
Consumer Behavior
Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]
-
Consumer Behavior
Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
-
Consumer Decision Making Process
Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
-
Consumer Nationalism
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
-
Consumers' Tension-Indusing Behaviors
Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
-
Consumer superiority
Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2024, Pages 94-117]
-
Corporate Banking
Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
-
Corporate Customers
Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
-
Crisis
Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
-
Customer Forgiveness
Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
-
Customer purchase channels
Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]
-
Customer purchase journey
Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]
-
Customer Relationship Management
Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
-
Customers' Purchasing Intention to buy online
The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
E
-
Earthquake
Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
-
Ecommerce
Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
-
E-commerce
Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]
-
E-health platforms
Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
-
Environment
Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2024, Pages 212-233]
F
-
FMCG
Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
-
Fuzzy Cognitive Maps
Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
-
Fuzzy Delphi
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
G
-
Gamification
The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
-
Green Marketing
Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2024, Pages 212-233]
-
Guilty Pleasure
Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
H
-
Hidden pleasure
Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
-
Hypertext
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
I
-
Iran
Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]
K
-
Keywords: Shopping Behaviour
Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]
L
-
Luxury product
Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2024, Pages 94-117]
M
-
Marketing
Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
-
Marketing
Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
-
Marketing Strategy
Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
-
MAXQDA
Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
-
Meaning induction
Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
-
Metaphor
Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]
N
-
Nationalism
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
O
-
Offline consumer behavior
Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
-
Online Consulting Services
Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
-
Online consumer behavior
Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
-
Online Medical Services
Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
-
Online personalized advertising
Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
-
Online Repurchase Intention
Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
-
Organizational disease
Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]
P
-
Peddling
Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]
-
Purchase Behavior
Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
-
Purchase motivation
Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]
R
-
Rational choice theory
Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
-
Reactance
Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
-
Resistance Economics
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
-
Restaurant stimuli
Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust
(Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]
-
Rosrorative justice
Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
S
-
Service Recovery
Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
-
Social media advertisement
Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
-
Social media marketing
Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
T
-
Tension
Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
-
Thematic Analysis Method
Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
-
Tourism
Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
-
Travel Agencies
Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
V
-
Value Creation
Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
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