Keyword Index

A

  • Advertising effectiveness Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Affective factors Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Augmented reality Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]

B

  • Banking Sector Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
  • Best Style Herat Store Company The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
  • Bidirectional Associative Memory Neural Networks Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Brand building The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media [Volume 11, Issue 4, 2024, Pages 188-212]
  • Brand Concept Map Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
  • Brand equity Providing a conceptual model for evaluating the impact of personalized advertising on brand equity [Volume 11, Issue 3, 2024, Pages 54-68]
  • Brand Identity Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
  • Brand Image Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]
  • Brand love Investigating the effect of brand tribalism on brand forgiveness; Explaining the mediating role of brand love [Volume 11, Issue 4, 2024, Pages 28-57]
  • Business Intelligence Tools Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]

C

  • Competitive Power Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Consumer Behavior Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Consumer Behavior Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
  • Consumer Behavior Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]
  • Consumer Behavior Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
  • Consumer Decision Making Process Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Consumer Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Consumers' Tension-Indusing Behaviors Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
  • Consumer superiority Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2024, Pages 94-117]
  • Corporate Banking Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
  • Corporate Customers Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
  • Crisis Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
  • Customer Forgiveness Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
  • Customer purchase channels Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]
  • Customer purchase journey Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]
  • Customer Relationship Management Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Customers' Purchasing Intention to buy online The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]

E

  • Earthquake Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2024, Pages 78-93]
  • Ecommerce Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • E-commerce Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2024, Pages 168-187]
  • E-health platforms Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Environment Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2024, Pages 212-233]

F

  • FMCG Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Fuzzy Cognitive Maps Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Fuzzy Delphi Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

G

  • Gamification The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
  • Green Marketing Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2024, Pages 212-233]
  • Guilty Pleasure Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]

H

  • Hidden pleasure Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
  • Hypertext Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

I

  • Iran Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]

K

  • Keywords: Shopping Behaviour Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]

L

  • Luxury product Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2024, Pages 94-117]

M

  • Marketing Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Marketing Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Marketing Strategy Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
  • MAXQDA Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Meaning induction Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Metaphor Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]

N

  • Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

O

  • Offline consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Online Consulting Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Online consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Online Medical Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Online personalized advertising Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Online Repurchase Intention Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
  • Organizational disease Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]

P

  • Peddling Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]
  • Purchase Behavior Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Purchase motivation Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]

R

  • Rational choice theory Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Reactance Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Resistance Economics Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Restaurant stimuli Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust (Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]
  • Rosrorative justice Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]

S

  • Service Recovery Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector [Volume 11, Issue 4, 2024, Pages 1-27]
  • Social media advertisement Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
  • Social media marketing Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]

T

  • Tension Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
  • Thematic Analysis Method Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]
  • Tourism Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
  • Travel Agencies Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]

V

  • Value Creation Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2024, Pages 139-167]