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Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences

Pages 1-23

10.34785/J018.2020.155

Kobra Najafi; Kambiz Heidarzadeh; Mohsen Khonsiavash

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• PDF 1.2 M

The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust

Pages 24-47

10.34785/J018.2020.736

Behzad Sanjari Nader; Fataneh Yarahmadi; HOSSEIN BALOUCHI

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• PDF 1.3 M

Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method

Pages 48-73

10.34785/J018.2020.442

Mehri Javidi; lotfollah forouzandeh dehkordi; mirza hassan hosseini; mohammad mehdi parhizgar

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• PDF 1.11 M

Life Insurance Market Segmentation using Neural Network

Pages 74-88

10.34785/J018.2020.521

Manijeh Haghighinasab; Nazil Niakan Lahiji

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• PDF 977.27 K

A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love

Pages 89-104

10.34785/J018.2020.837

Hossein hajibabaei; Tohfeh ghobadi lamuki

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• PDF 913.15 K

Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity

Pages 105-133

10.34785/J018.2020.221

Hero Isavi; Mohsen Nazari

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• PDF 1.25 M

Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry

Pages 134-155

10.34785/J018.2020.115

Farhad Vafaie; Somaye Nasiri

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• PDF 1011.08 K

Investigation of response of the Esteghlal team fans to the sponsorship of rival team with a schadenfreude moderator role

Pages 156-171

10.34785/J018.2020.162

nasim salehi; korosh veisi; Khaidan Hatami khaibari

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Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators

Pages 172-198

10.34785/J018.2020.591

Hamid Abrishami; Hassan Sobhani; Vahid Majed; Akram Aghaloy Aghmiyoni

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• PDF 726.08 K

The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior

Pages 199-215

10.34785/J018.2020.344

Mahmod Miraki; Mozafar Yektayar; Narges Esmailie

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• PDF 939.38 K

The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad)

Pages 216-234

10.34785/J018.2020.745

Seyed Morteza Ghayour Baghbani; Morteza Rojuie; Aref Khoshandam; Ali Pourang

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• PDF 1013 K

Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers

Pages 235-253

10.34785/J018.2020.169

Amir Ghafourian; omid behboodi; Masoomeh Arabshahi; samaneh khani sahraei

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• PDF 1.01 M