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• Editor-in-Chief Lecture

The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)

Pages 1-21

10.34785/J018.2020.481

Abedin Pouya; Mansour Irandoust; Heresh Soltanpanah

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• PDF 977.77 K

The impact of Social bonds on consumer responses to advertising on social networks

Pages 22-46

10.34785/J018.2020.575

Manijeh Haghighinasab; Pari Ahadi; Elham Haghdadi

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• PDF 974.86 K

Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market

Pages 47-71

10.34785/J018.2020.732

Shahla Salouneh; Parviz Saketi; Katayun Purmahdi

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• PDF 971.67 K

Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer)

Pages 72-88

10.34785/J018.2020.660

Mozhgan Khodamoradpoor; Mehrdad Moharramzadeh; Mozafar Yektayar

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• PDF 733.14 K

Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad)

Pages 89-104

10.34785/J018.2020.385

mokhtar ranjbar; Arman Ahmadizad

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• PDF 709.2 K

Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry

Pages 105-129

10.34785/J018.2020.463

Zanyar Sheikhepoor; Asghar Moshabaki; Seyyed Hamid Khodadad Hosseini; Fereshteh Mansouri Moayad

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• PDF 784.09 K

Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach

Pages 130-144

10.34785/J018.2020.282

Reza Beigmoradi; Alireza Rousta; Esfandiar Doshmanziyari

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• PDF 710.88 K

Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics

Pages 145-159

10.34785/J018.2020.439

Saeed Sadeghi Boroujerdi; Hossein Mansouri

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• PDF 793.91 K

Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis

Pages 160-182

10.34785/J018.2020.467

Sayed Mohsen Mousavi; Seyed Fathollah Amiri Aghdaie

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• PDF 939.18 K

The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores)

Pages 183-201

10.34785/J018.2020.302

Esfandyar Mohammadi; Mohammad reza Rokhide; Ahmad Khamshaya; Freydon Fadaei

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• PDF 911.68 K

Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks

Pages 202-216

10.34785/J018.2020.380

Reza Jamei; Niloufar Mohammadi Kelareh

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• PDF 767.99 K

Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory"

Pages 217-244

10.34785/J018.2020.851

Hosseinali Bakhtiar Nasrabadi; Tahmours Hasangholipour yasouri; Sayyed Abolghasem Mira; AbouAli Vedadhir

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• PDF 910.96 K

Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions

Pages 245-276

10.34785/J018.2020.764

Abolfazl Pakari; Hossein Vazifedoost; Karim Hamdi; Maryam Khalili

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• PDF 1.36 M

the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love

Pages 277-299

10.34785/J018.2020.744

Hossein Rahimi kellour; Zahra kazemi; Allahyar beigi firoozi

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• PDF 1.08 M

The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products

Pages 300-322

10.34785/J018.2020.816

behnam shahangiyan; mohamadali abdolvand; hashem nikomaram; Mohsen Khonsiavash

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• PDF 868.84 K