Consumer Behavior Studies Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

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Volume 3, Issue 3, January 2017, Pages 118-142

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Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach

Volume 10, Issue 3, November 2023, Pages 129-142

10.22034/cbsj.2023.62782

Mahdi Homayounfar; Mehdi Fadaei; Mansour Soufi; Omid Pishevarzad

Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province

Volume 1, Issue 1, August 2014, Pages 89-102

Freydoon Ahmadi

Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement

Volume 8, Issue 3, November 2021, Pages 100-116

10.34785/J018.2021.971

Mohammad Nazaripour; Farzad Ravand

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Volume 2, Issue 2, January 2015, Pages 103-116

Mohammad Movlaei

The impact of social networks marketing communication on brand equity, relationship equity and customer responses

Volume 6, Issue 1, August 2019, Pages 105-124

10.34785/J018.2019.420

Majid Mohammad shafiee; Yazdan Rahmatabadi; omid soleymanzadeh

Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry

Volume 7, Issue 1, June 2020, Pages 105-129

10.34785/J018.2020.463

Zanyar Sheikhepoor; Asghar Moshabaki; Seyyed Hamid Khodadad Hosseini; Fereshteh Mansouri Moayad

Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity

Volume 7, Issue 2, October 2020, Pages 105-133

10.34785/J018.2020.221

Hero Isavi; Mohsen Nazari

Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach

Volume 8, Issue 1, April 2021, Pages 105-132

10.35066/J040.2019.918

HOSSEIN BALOUCHI; Majid Nematolahi

Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19)

Volume 8, Issue 4, January 2022, Pages 107-131

10.34785/J018.2022.625

Abbas Abbasi; Leyla Hatami

The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry)

Volume 9, Issue 4, February 2023, Pages 110-136

10.34785/J018.2022.011

Adel Ghaedy; سیدامیری Seyyedamiri; Pantea Foroudi

A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy

Volume 6, Issue 2, January 2019, Pages 112-133

10.34785/J018.2019.605

Masoud Darabi; Nasrin Azizian Kohan; Mehrdad Moharamzadeh

Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach

Volume 9, Issue 1, April 2022, Pages 113-133

10.34785/J018.2022.425

parviz saeidi; ali shahbabaei; Amir Akhavanfar; Majid fattahi

Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry)

Volume 9, Issue 3, September 2022, Pages 113-146

10.34785/J018.2022.007

Mina Ghaseminezhad; Shahnaz Nayebzadeh; Seyyedhasan Hataminasab

Design of Conceptual Model for Product Disposition using Repertory Grid Approach

Volume 8, Issue 2, July 2021, Pages 114-137

10.34785/J018.2021.159

hamed ghobakhloo; elham faridchehr; mahmood ahmadi sharif; nader gharib navaz

Analyzing the role of intimacy on consumer behavior of electronic products in Kermanshah province by considering the emotional and functional dimension of the brand

Volume 9, Issue 2, June 2022, Pages 122-136

10.34785/j018.2022.884

mohsen aazami; Naser Tavreh

Evaluate The Effect Of Regret Resources, Social Comparison, And Regret On Customer Responses

Volume 10, Issue 1, April 2023, Pages 128-146

10.34785/J018.2022.024

shahriar azizi; saleh ghoreshi; salman eyvazinezhad

Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran

Volume 5, Issue 2, December 2018, Pages 135-154

mahdi allahdadi; Abolfazl Tajzadeh namin; mansor irandoost; heresh soltananeh

Customer Loyalty Model Design (Case Study: Social Security Organization)

Volume 10, Issue 4, February 2024, Pages 136-159

10.22034/cbsj.2023.62922

Mohammad Zahedipour; Asghr Meshbaki Esfahani; behnaz khodayari; Feridoun rahnama Roodposhti

Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers)

Volume 10, Issue 2, July 2023, Pages 138-159

10.22034/cbsj.2023.62743

mahshid azizi; Najme Ramooz; Mohammad Hasan Maleki

Investigating the Impact of Muslim Consumer Religiosity on Brand Attitude, Personal Desire and Intent to Buy Luxury Products

Volume 10, Issue 3, November 2023, Pages 143-166

10.22034/cbsj.2023.62781

saeed masoodipoor; farzaneh mohammadi

The role of social media storytelling power in the development of Qeshm Island tourism destination

Volume 8, Issue 3, November 2021, Pages 117-139

10.34785/J018.2021.630

Armin Goli; Ali Gholipoor Soleimani; Narges Delafrooz

A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior

Volume 6, Issue 1, August 2019, Pages 125-148

10.34785/J018.2019.986

Khatereh Pourasadollahi; Hamidreza Saeednia; Zahra Alipour Darvishi

Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach

Volume 7, Issue 1, June 2020, Pages 130-144

10.34785/J018.2020.282

Reza Beigmoradi; Alireza Rousta; Esfandiar Doshmanziyari

Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers)

Volume 8, Issue 4, January 2022, Pages 132-159

10.34785/J018.2022.703

nasrin mahavarpour; Masoume Hoseinzade Shahri; neda abdolvand; mohammad ali babaei

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)