سخن سردبیر

Pages 1-1

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Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source.

Pages 1-19

10.34785/J018.2019.484

Mohsen Nazari; Hanieh Fathi

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The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website)

Pages 21-39

10.34785/J018.2019.230

Mehran Rezvani; Fatemeh Mirtaheri, Sayyedeh; Marzieh Rezaee

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Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach

Pages 41-62

10.34785/J018.2019.377

banafsheh seyyedkobari; Masoud Keimasi; Ehsan Abedi; Rosa Hendijani

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An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone)

Pages 63-80

10.34785/J018.2019.768

Mohammad Saleh Torkestani; Pedram Jahedi

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Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores)

Pages 81-103

10.34785/J018.2019.721

Fatemeh Torabi; Azam Rahiminik; Hasan Esmaeilpour; Ahmad Vedadi

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The impact of social networks marketing communication on brand equity, relationship equity and customer responses

Pages 105-124

10.34785/J018.2019.420

Majid Mohammad shafiee; Yazdan Rahmatabadi; omid soleymanzadeh

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A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior

Pages 125-148

10.34785/J018.2019.986

Khatereh Pourasadollahi; Hamidreza Saeednia; Zahra Alipour Darvishi

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Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet)

Pages 149-169

10.34785/J018.2019.958

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour

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Mapping Consumers' Mental Model of Iranian products

Pages 171-191

10.34785/J018.2019.890

Kobra Bakhshizadeh Borj; Naser Davarzani

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Branding to create consumer value in the Iranian banking system

Pages 193-211

10.34785/J018.2019.823

Hassan Abbaszadeh; Akbar Alamtabriz; Mansoor Irandoost; Adel Salavati

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Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats

Pages 213-228

10.34785/J018.2019.797

mehdi khademi; fatemeh safavi

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The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz

Pages 229-244

10.34785/J018.2019.132

Meysam Shirkhodaie; Asadolah Kordnaeij; fereshteh khalilipalandi

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Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method

Pages 245-265

10.34785/J018.2019.363

Leila Karimian; Mirahmad Amirshahi; kambiz heidarzadeh; Farhad Ghaffari

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Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran

Pages 267-286

10.34785/J018.2019.510

Hamid Ghasemi; Maysam Asgarshamsi

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Designing a customer experience and response improvement model using social media marketing

Pages 287-309

10.34785/J018.2019.755

Sajjad Khalouzadeh Mobarakeh; Amir Manian; Tahmoures Hasangholipour Yasori

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Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)

Pages 311-332

10.34785/J018.2019.404

Tooran Taghdimi; Asghar Moshabaki Esfahani; Reza Salehiamiri; Mehrdad Navabakhsh

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