Volume & Issue: Volume 1, Issue 1, Summer 2014 
3. Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Pages 33-49

Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati


6. Evaluation of the factors influencing brand preference: consumers' perspective

Pages 75-88

Bahram Ranjbarian; Afshin Ghasemi; Edris Mahmoodi; Syamak Rahimi