Volume & Issue: Volume 10, Issue 1, April 2023, Pages 1-232 

Qualitative Research Paper

Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique

Pages 185-213

10.34785/J018.2022.023

Narges Sadighian; firouze hajialiakbari; Homa Doroudi; Fereshteh Lotfizadeh