Consumer Behavior Studies Journal

Volume & Issue: Volume 13, Issue 2, September 2026

Research Paper

Identifying Key Performance Indicators for Influencer Selection in the Cosmetics and Personal Care Industry: A Combined Approach

10.22034/cbsj.2026.140877.2669

Morteza Movaghar; Mojtaba Ahmadi

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Original Article

Consumer Ethnocentric Tourist Behavior: A Meta-Synthesis Approach

10.22034/cbsj.2026.143027.2810

leila oveisi; Fatemeh Yavari Gohar; Seyed Mojtabi Mahmoudzadeh; Maghsoud Amiri

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Studying the Impact of Advertising Informativeness on Purchase Intention: the Mediating Role of Social Media Marketing Value and the Moderating Roles of Privacy Concerns and Advertising Annoyance/Irration

10.22034/cbsj.2025.142586.2781

Reyhaneh Bidram; Somayeh Salehi

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Research Paper

The effect of consumers' experience in using artificial intelligence technology on sustainable purchase intention, is perceived value important?

10.22034/cbsj.2024.140303.2645

elnaz allaf jafari; alireza rousta; farzad asayesh; mahmood ahmadi sharif

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Explaining the Structural Relationships Between Math Anxiety, Financial Anxiety, and Personal Financial Management Behavior as Consumer Behavior in Financial Services

10.22034/cbsj.2026.143293.2823

Mohammad Nazaripour; saeed Sayadi

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Original Article

The Desirable Export Packaging Model Based on Design Thinking (Case Study: Agricultural Products)

10.22034/cbsj.2026.145196.2919

Mahla Rezvani Noghondar; Jahangir Yadollahi Farsi; Mehran Rezvani

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Development of the online word-of-mouth marketing model with a focus on social networks in Al-Jood Company in Iraq

10.22034/cbsj.2026.141317.2696

َAmmar Alasadi; َAzarnoush Ansari; Ali Kazemi

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Qualitative Research Paper

Pathology of the reasons for the decline of online shopping among the Z generation of Iranian society

10.22034/cbsj.2024.140531.2654

fatemeh ahmadi; Mohammad Bagher Arayesh

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Research Paper

A new approach for classifying consumers based on brand influence and factors affecting it

10.22034/cbsj.2024.140544.2657

Sedighe Ahangari; Seyed Mojtaba Mojaveian; Foad Eshghi; Javad Setareh

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The effect of cosmopolitanism, patriotism and consumer ethnocentrism on the attitude and intention to purchase foreign luxury products with the role of moderating national identity (a study among Generation Z in Iran)

10.22034/cbsj.2025.141098.2681

Maryam Mola Ghaghachi; Bagher Asgarnezhad Nouri

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Diagnosis of consumer rights protection laws in Iran from the perspective of guaranteeing coverage related to consumer rights

10.22034/cbsj.2025.141481.2742

fahimeh bahrami mehneh; Amirhossein Egbali

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Original Article

Examining the Attitude–Behavior Gap in Sustainable Consumption Based on the Results of Structural Equation Modeling (PLS-SEM) Among Iranian Consumers

10.22034/cbsj.2026.145236.2923

maryam behzadi; karim hamdi; hossein Vazifehdust

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Journal Archive

Volume 13 (2026)

Issue 2

Issue 1

Volume 12 (2025)

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)