Consumer Behavior Studies Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry

Volume 8, Issue 1, April 2021, Pages 133-157

10.35066/J040.2019.106

Saman Sheikhesmaeili; Seyed Kamran Nourbakhsh; seyedabbas hedari

Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique

Volume 6, Issue 2, January 2019, Pages 134-148

10.34785/J018.2019.978

Saeed Mir; Ali Rashidpoor

Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry

Volume 7, Issue 2, October 2020, Pages 134-155

10.34785/J018.2020.115

Farhad Vafaie; Somaye Nasiri

Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry)

Volume 9, Issue 1, April 2022, Pages 134-157

10.34785/J018.2022.916

Sayed Najmmedin Mousavi; Yoosef Zarnegarian; masoome momeni mofrad; saber taghipour

Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company

Volume 9, Issue 2, June 2022, Pages 137-157

10.34785/j018.2022.454

Ali Kazemi; mehdi emami

Instagram social media valuation with conditional valuation approach (Case study of users in Tehran)

Volume 9, Issue 4, February 2023, Pages 137-155

10.34785/J018.2022.009

Yeganeh Mousavijahromi; Mohsen Mehrara; Farhad Khodadad kashi; Pegah shirmohammadi

Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach

Volume 8, Issue 2, July 2021, Pages 138-155

10.34785/J018.2021.885

Mohammad Saffari; Mohammad Mehdi Poursaeed; AliAkbar Niknafs

The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment

Volume 9, Issue 3, September 2022, Pages 147-176

10.34785/J018.2022.003

Rosa Hendijani; Monir Rezaee

Designing a model of success and efficiency of special economic zones with a focus on exports behavior

Volume 10, Issue 1, April 2023, Pages 147-184

10.34785/J018.2022.027

Majid Forouzan; َAzarnoush Ansari

Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective

Volume 10, Issue 4, February 2024, Pages 160-179

10.22034/cbsj.2023.62913

Afshin Mohsen; darioush Jamshidi; alireza rousta

Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study

Volume 8, Issue 3, November 2021, Pages 140-171

10.34785/J018.2021.386

Shima Azima; Pejman Jafari; Ali Motie Nasrabadi; Negar Sammaknejad

Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics

Volume 7, Issue 1, June 2020, Pages 145-159

10.34785/J018.2020.439

Saeed Sadeghi Boroujerdi; Hossein Mansouri

Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet)

Volume 6, Issue 1, August 2019, Pages 149-169

10.34785/J018.2019.958

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour

The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response

Volume 6, Issue 2, January 2019, Pages 149-173

10.34785/J018.2019.852

Morteza Soltanee; Asadolla Kordnaeij; Hamid Ayoubi Yazdi

Investigation of response of the Esteghlal team fans to the sponsorship of rival team with a schadenfreude moderator role

Volume 7, Issue 2, October 2020, Pages 156-171

10.34785/J018.2020.162

nasim salehi; korosh veisi; Khaidan Hatami khaibari

The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj

Volume 8, Issue 2, July 2021, Pages 156-175

10.34785/J018.2021.359

Marziyeh Dehghanizadeh; Zahra Akbari pour

Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province)

Volume 9, Issue 4, February 2023, Pages 156-172

10.34785/J018.2022.018

Ali Fayez; Seyyed Mohsen Tabatabaei Mozdabadi

Prerequisites for the Development of Smart Consumption Behavior

Volume 8, Issue 1, April 2021, Pages 158-173

10.35066/J040.2019.472

yousef mohamadifar; hadis pourjamshidi

The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique

Volume 9, Issue 1, April 2022, Pages 158-181

10.34785/J018.2022.417

Zohreh Amiri Sardai; Nour mohammad Yaghoubi; Ali asghar Tabavar

Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province

Volume 9, Issue 2, June 2022, Pages 158-179

10.34785/j018.2022.526

saeed abdolmanafi; Maryam Soleimani

The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks

Volume 8, Issue 4, January 2022, Pages 160-190

10.34785/J018.2022.682

Zohreh Dehdashti Shahrikh; Mohammad Tabesh Moghadam; sajjad fatah naserabad

The effect of social networks on online brand relationships: The moderating role of online brand experience

Volume 9, Issue 3, September 2022, Pages 177-198

10.34785/J018.2022.001

AMIN MOHAMMADI; Hossein Vazifedoost; Karim Hamdi; farhad hosseinzadeh lotf

Presenting a Model of Sustainable Consumption Behavior using Nudge Theory

Volume 10, Issue 4, February 2024, Pages 180-205

10.22034/cbsj.2023.62917

Nazanin Hakimifar; Manijeh Haghighinasab; Mohammad Reza Rostami

Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique

Volume 10, Issue 1, April 2023, Pages 185-213

10.34785/J018.2022.023

Narges Sadighian; firouze hajialiakbari; Homa Doroudi; Fereshteh Lotfizadeh

Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis

Volume 7, Issue 1, June 2020, Pages 160-182

10.34785/J018.2020.467

Sayed Mohsen Mousavi; Seyed Fathollah Amiri Aghdaie

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)