Consumer Behavior Studies Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

The Effect of Light on Reaction of Food Customers Based on Neuromarketing

Volume 8, Issue 1, April 2021, Pages 1-21

10.34785/J018.2021.932

Abbas Shahnavazi; Mahdi Homayounfar; Mehdi Fadaei; Shahin Shabani

Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach

Volume 8, Issue 2, July 2021, Pages 1-31

10.34785/J018.2021.812

Mahyar Mohaghegh Montazeri; Mohsen Akbari; Mostafa Ebrahimpour Azbari

Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System

Volume 8, Issue 3, November 2021, Pages 1-16

10.34785/J018.2021.281

Hamidreza Nezhadali Lafmejani; Hamidreza irani; touraj karimi; Morteza Soltani; ahmad saffar

Brand hate typology in mobile phone users (Case study by students of Khorramabad universities)

Volume 8, Issue 4, January 2022, Pages 1-20

10.34785/J018.2022.307

Sayed Najmmedin Mousavi; ayoob sheikhizade; Saber Taghipour

Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments

Volume 9, Issue 1, April 2022, Pages 1-31

10.34785/J018.2022.584

Behrouz Roustakhiz; Somayeh Kazemi; Azarshab Atiyeh

Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi)

Volume 9, Issue 2, June 2022, Pages 1-19

10.34785/j018.2022.683

vahid makizadeh; Fatemeh Sharaei

The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Volume 9, Issue 3, September 2022, Pages 1-18

10.34785/J018.2022.002

Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri; Nima Barmar

The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications

Volume 9, Issue 4, February 2023, Pages 1-22

10.34785/J018.2022.020

Mona Jami Pour; Atena Sabri Razm

Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Volume 1, Issue 1, August 2014, Pages 17-31

10.22034/cbsj.2014.6132

Mehran Rezvani; Seiran Seiran Mehrnia

The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools)

Volume 5, Issue 1, September 2018, Pages 21-35

noshin benar; hossien brakhas; farzane karimkhan; mhammad MORADI

Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(

Volume 5, Issue 2, December 2018, Pages 21-37

Salah Ahmadi; Mohsen Nazari; Masoud Afifi

The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior

Volume 10, Issue 2, July 2023, Pages 21-44

10.34785/J018.2023.003

Narges Dirin; Bagher Asgarnezhad Nouri; ghasem zarei; adeleh dehghani Ghahnavieh

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Volume 3, Issue 3, January 2017, Pages 22-42

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Volume 2, Issue 2, January 2015, Pages 25-44

Hadi Veisi; Erfaneh Gharavi

Develop a model for consumer support of the website based on perceived richness and interactivity: with the theme analysis approach

Volume 10, Issue 1, April 2023, Pages 26-50

10.34785/J018.2022.028

neamat allah joola; mahmod mohammadian; Zohreh Dehdashti Shahrokh; vahid nasehifar

Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach

Volume 10, Issue 4, February 2024, Pages 27-49

10.22034/cbsj.2023.62912

Azadeh Kazeminia; mahboubeh ghaderi

Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory

Volume 10, Issue 3, November 2023, Pages 28-50

10.22034/cbsj.2023.62779

ebrahim alizadeh jurkuyeh; narges delafrooz; seyed mahmoud shabgu monsef; yalda rahmati ghofrani

Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions

Volume 8, Issue 3, November 2021, Pages 17-32

10.34785/J018.2021.266

Mohammad Taghi Saeedi; Mohammad Ali Nazari; Farshad Fatemi

An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province)

Volume 9, Issue 3, September 2022, Pages 19-33

10.34785/J018.2022.004

freyedon Ahmadi; Naser Tavreh

Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps

Volume 9, Issue 2, June 2022, Pages 20-39

10.34785/j018.2022.668

Manijeh Bahrainizad; Sepideh Aslami

The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website)

Volume 6, Issue 1, August 2019, Pages 21-39

10.34785/J018.2019.230

Mehran Rezvani; Fatemeh Mirtaheri, Sayyedeh; Marzieh Rezaee

Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones)

Volume 8, Issue 4, January 2022, Pages 21-45

10.34785/J018.2022.561

Mehran Rezvani; Noor al-Huda Sadat Asadi; Marzieh Rezaee

The impact of Social bonds on consumer responses to advertising on social networks

Volume 7, Issue 1, June 2020, Pages 22-46

10.34785/J018.2020.575

Manijeh Haghighinasab; Pari Ahadi; Elham Haghdadi

Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising

Volume 8, Issue 1, April 2021, Pages 22-37

10.34785/J018.2021.489

Masoud Keimasi; Mozhde Khoshnevis

Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Volume 9, Issue 4, February 2023, Pages 23-43

10.34785/J018.2022.019

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)