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  • Persian
Author = alireza rousta
Number of Articles: 4
Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective

Volume 10, Issue 4, February 2024, Pages 160-179

10.22034/cbsj.2023.62913

Afshin Mohsen; darioush Jamshidi; alireza rousta

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  • PDF 590.15 K

2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry)

Volume 10, Issue 2, July 2023, Pages 70-89

10.34785/J018.2023.006

Mohammad Younesi; Fariz Taheri Kia; alireza rousta; Siyavash Ahmadi Chehreh Bargh

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  • PDF 841.93 K

presetting a model for selection and developing brand with an emphasis on the role of strategies

Volume 9, Issue 1, April 2022, Pages 75-91

10.34785/J018.2022.411

Ahmad Akhlaghi; ahmad askari; Nami Abdollah; alireza rousta

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  • PDF 608.49 K

Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach

Volume 7, Issue 1, June 2020, Pages 130-144

10.34785/J018.2020.282

Reza Beigmoradi; Alireza Rousta; Esfandiar Doshmanziyari

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  • PDF 710.88 K

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