Keyword Index

A

  • Advertising The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Advertising Content The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Advertising effectiveness The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Analyzing Customer Behavior Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Animated characters The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Attitude to advertising The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Attitude to advertising and brand The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]

B

  • Banks in The West of Iran Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Behavioural Intention The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Beverage companies group Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Big Data Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Brand boycott Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Brand Development presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Brand Image The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Brand Linguistics Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • BrandManagement presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Brand moral violations Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Brand preferences An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]

C

  • Celebrities The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Chain Retail Stores Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • City Bank Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Consumer attraction The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Consumer Behavior Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Consumer Behavior The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Consumer Behavior Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Consumer Behavior Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Consumer Preferences Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Consumer Psychology Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Consumers of sports stores Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Consumption experience Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Content retrieval The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Corona Virus Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Cultural marketing Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Cultural policy Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Customer experience management model Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2022, Pages 23-43]
  • Customer loyalty Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Customer Perception Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Customers’ Movement Patterns Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Cyberspace Tools Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]

D

  • Delphi Method Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Digital Marketing Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Domestic Product Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]

E

  • Economic Valuation Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Emotional value Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Ethnic Affiliation Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Event Satisfaction The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]

F

  • Flow theory Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Food industry Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Food industry Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Football Spectators The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Functional value Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Fuzzy best-worst method Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]

G

  • Gamification The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
  • Gender Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Geomarketing Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Graveyard brands Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Grounded Theory The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Grounded Theory Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]

H

  • Handmade carpets The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Hashtag Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]

I

  • Influencer Marketing Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Influencer Social Media Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Instagram Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Interval-valued triangular fuzzy - gray relationship analysis Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Involvement Levels Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Iranian carpets The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Iranian costumes Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Iranian Ethnicity Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]

K

  • Keywords: Customer experience management Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2022, Pages 23-43]
  • Kurdistan Region of Iraq Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]

L

  • Location Criteria’s Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Location Indicators Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Location Selection Model Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]

M

  • Marketing mix of creative cultural industries Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Marketing strategies presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Market segmentation Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Meta-Synthesis method Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Mobile application Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Mobile application The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2022, Pages 1-22]
  • Multi-criteria decision making Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Multi-sensory marketing The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]

N

  • Networking capability Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge [Volume 9, Issue 2, 2022, Pages 64-83]
  • Neuro-Marketing Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]

O

  • Online retail The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Organizational Buyers An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]

P

  • Perceived betrayal Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Perceived Brand Quality An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
  • Perceived Economic Threat Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Perceived Hedonic Value Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Professional Dimensions of Sale persons Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Purchase Behavior Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Purchase intention The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Purchasing motivations The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace [Volume 9, Issue 1, 2022, Pages 207-229]

Q

  • Quality of experience The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2022, Pages 1-22]
  • Quality Perception The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]

R

  • Reaction to Hashtag Ads Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Reappearance The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Reproduction of costumes Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Research and development strategy Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Re-use Intention Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]

S

  • Salesperson-Owned Loyalty Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Sales Promotion Content The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Satisfaction Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Self-Organizing Maps Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Semnan Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Sharing Economy Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Social Commerce Constructs Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Social Commerce Intention Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Social networks The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Social networks The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Store Shopping Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Structural Equations The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]

T

  • Tap30 Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Types of Humor The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]

U

  • User generated content Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]

V

  • Viral Advertising The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]

W

  • Willingness to accept Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]