Number of Articles: 229
The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust

Volume 7, Issue 2, October 2020, Pages 24-47

10.34785/J018.2020.736

Behzad Sanjari Nader; Fataneh Yarahmadi; HOSSEIN BALOUCHI

Designing and validating an online marketing-based commercial soft technology model

Volume 8, Issue 2, July 2021, Pages 32-47

10.34785/J018.2021.235

farzad sadeghi; rasol sanavifard; fakhredin maroofi; ali hamidizadeh

Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method

Volume 9, Issue 1, April 2022, Pages 32-54

10.34785/J018.2022.718

foad kouhzadi; hossin ghareh biglo; hossein budaghi khaje nobar; yaghob alavi matin

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Volume 1, Issue 1, August 2014, Pages 33-49

Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati

1

Volume 3, Issue 3, January 2017, Pages 43-66

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1

Volume 2, Issue 2, January 2015, Pages 45-59

Morteza Maleki; Zeinab Karimnia; Mehdi Dehghani

The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method

Volume 10, Issue 1, April 2023, Pages 51-71

10.34785/J018.2022.022

Maryam Alinezhad; shahram salavati; mohammad ali nasimi

The phenomenology of perceived value by shopping centers and malls’ browsers

Volume 8, Issue 3, November 2021, Pages 33-56

10.34785/J018.2021.676

shirin khosrozadeh; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohsen Khonsiavash

Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq

Volume 9, Issue 3, September 2022, Pages 34-55

10.34785/J018.2022.005

Bakhtiar Javaheri; Uones Ali Ahmad; Ashty Abdulla Mahmood; Samira Mohammady

The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach

Volume 8, Issue 1, April 2021, Pages 38-58

10.35066/J040.2019.345

Mohammad Hossein Marvi; Morteza Maleki MinBasRazgah; Azim Zarei; Golnar Shojaei

Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory

Volume 9, Issue 2, June 2022, Pages 40-63

10.34785/j018.2022.903

Parisa Ghandvar; Naser Azad; Naami Abdollah; Fataneh Alizadeh Meshkani

Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach

Volume 6, Issue 1, August 2019, Pages 41-62

10.34785/J018.2019.377

banafsheh seyyedkobari; Masoud Keimasi; Ehsan Abedi; Rosa Hendijani

Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach

Volume 6, Issue 2, January 2019, Pages 46-67

10.34785/J018.2019.193

Mona Jami Pour; Mohammad Talari; Mahnaz Bahadori

The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn

Volume 8, Issue 4, January 2022, Pages 46-61

10.34785/J018.2022.492

Omid Mahdieh; Reza Pirayesh; Minoo Baboli

Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market

Volume 7, Issue 1, June 2020, Pages 47-71

10.34785/J018.2020.732

Shahla Salouneh; Parviz Saketi; Katayun Purmahdi

Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method

Volume 7, Issue 2, October 2020, Pages 48-73

10.34785/J018.2020.442

Mehri Javidi; lotfollah forouzandeh dehkordi; mirza hassan hosseini; mohammad mehdi parhizgar

Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y

Volume 8, Issue 2, July 2021, Pages 48-73

10.34785/J018.2021.178

Farnaz Badiei; Hormoz Mehrani; Hossein Didehkhani; Roohalla Samiee

The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province

Volume 1, Issue 1, August 2014, Pages 51-59

karim Zohrevandian; Farid Mohammadzadeh; Esfandiar Khosravizadeh

Consumer Behavior Studies Journal

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