Providing a conceptual model for evaluating the impact of personalized advertising on brand equity

Volume 11, Issue 3, November 2024, Pages 54-68

10.22034/cbsj.2024.63359

sepideh nasiri; donya rahmani; setareh heidari

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Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective

Volume 10, Issue 4, February 2024, Pages 160-179

10.22034/cbsj.2023.62913

Afshin Mohsen; darioush Jamshidi; alireza rousta

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The impact of social networks marketing communication on brand equity, relationship equity and customer responses

Volume 6, Issue 1, August 2019, Pages 105-124

10.34785/J018.2019.420

Majid Mohammad shafiee; Yazdan Rahmatabadi; omid soleymanzadeh

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The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand

Volume 5, Issue 1, September 2018, Pages 37-59

Hamid Khodadad Hosseini; Niloofar Samiei; Parviz Ahmadi

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Evaluation of the factors influencing brand preference: consumers' perspective

Volume 1, Issue 1, August 2014, Pages 75-88

Bahram Ranjbarian; Afshin Ghasemi; Edris Mahmoodi; Syamak Rahimi

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