Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement

Volume 11, Issue 2, July 2024, Pages 136-169

10.22034/cbsj.2024.63234

hossein norouzi; Shahrzad Ansari; Niloufar Abbaspour

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Social media marketing and consumer buying intentions; mediation of brand Image and awareness

Volume 8, Issue 3, November 2021, Pages 199-220

10.34785/J018.2021.772

Naser Seifollahi; Nader Eskandari

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Designing a customer experience and response improvement model using social media marketing

Volume 6, Issue 1, August 2019, Pages 287-309

10.34785/J018.2019.755

Sajjad Khalouzadeh Mobarakeh; Amir Manian; Tahmoures Hasangholipour Yasori

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The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand

Volume 5, Issue 1, September 2018, Pages 37-59

Hamid Khodadad Hosseini; Niloofar Samiei; Parviz Ahmadi

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