Arnold, M.J. and Reynolds, K.E. (2003). Hedonic shopping motives. Journal of Retailing, 79 (2), 77-95.
Babin, B. J., Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49 (2), 91-99.
Bahmani, A., Aghaei, R. and Aghaei, M. (2016), “Status of the retail industry (Case study: stores in Iran), Journal of Commercial Reviews”, No. 77, pp. 55-67
Bahreinizadeh, M and Hosseini, M. (2018), Predictions and aftermath of impulse buying behaviour: Determining Priorities and Presenting the Model Using the Delphi and Dimetall Combined Method, Journal of Business Strategies, 25 (11), 1-19, (In persian)
Campbell, J. L., Quincy, C., Osserman, J. & Pederson, O. K. (2013). Coding indepth semistructured interviews: Problems of unitization and intercoder reliability and agreement. Sociological Methods & Research, 42 (3), 294-320.
Cervellon, M. Carey, L. (2014). Sustainable, hedonic and efficient Interaction effects between product properties and consumer reviews on post-experience responses. European Journal of Marketing, 48 (7), 1375-1394.
Chan, S. L. Cho W. H. I. (2015). A model for predicting customer value from perspectives of product attractiveness and marketing strategy. Expert Systems with Applications, 37, 1207–1215.
ChunHuang, H., Chang, Y., Yeh, C., Wei Liao, C. (2014). Promote the price promotion The effects of price promotions on customer evaluations in coffee chain stores. International Journal of Contemporary Hospitality Management, 26 (7), 1065-1082.
Creswell, J. W., Miller, D. L. (2000). Determining validity in qualitative inquiry. Theory into Practice, 39 (3), 124-131.
Danaeifard, H. and Emami, S. (2007). Qualitative research strategies: Thinking of Grounded Theory. Management Thought, 1 (2), 67-69. (in Persian)
Deng, W. J., Chen, W. C., & Pei, W. (2008). Back-propagation neural network based importance-performance analysis for determining critical service attributes. Expert Systems with Applications, 34 (2), 1115-1125.
Diekman, A.B., Goodfriend, W. & Goodwin, S. (2004) Dynamic stereotypes of power: Perceived change and stability in gender hierarchies. Sex Roles, 50, 201-215.
Esmaeilzadeh, A; Amraei, H.; Gholipour, S. and Moghaddam, A. (2017), “The effect of the atmosphere and design of online stores on the online buying behavior”, Journal of Business management, Vol. 2, No. 9, pp. 213-232 (In Persian)
Gaston-Breton, N., Charlotte, I., Duque, L. (2015). Utilitarian and hedonic promotional appeals of 99-ending prices The influence of decision-making style. European Journal of Marketing, 49 (1/2), 212-237.
Gaur,J.; Amini, M.; Banerjee, P. and Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products. (A study of Indian consumers relocated to the USA). Qualitative Market Research: An International Journal, 18 (1), 30-47.
Glaser, B. & Strauss, A. (1967). The discovery of Grounded Theory, Aldine Press, Chicago.
Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F. & Kenrick, D.T. (2007) Blatant benevolence and conspicuous consumption: When romantic motives elicit strategic costly signals. Journal of Personality and Social Psychology, 93, 85-102.
Hamidizadeh, M and Yazdani, N. (2011), “Strategic Model of Effective Electronic Advertising of Consumer Behavior", Journal of Business Management Research”, Vol.3, No.6, pp. 150-176
Hanaysha, J. (2017). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 174-239.
Hoffman, D. L. & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environment: Conceptual Foundations. Journal of Marketing, 60, 50-68.
Holbrook, M. B. & Hirschman, E. C. (1982). The Experiential Aspect of Consumption: Consumer Fantasies, Feeling and Fun. Journal of Consumer Research, 9 (2), 132-140.
Kesari, B., Atulkar, S. (2016). “Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values”. Journal of Retailing and Consumer Services, 31, 22–31
Kheiri, B and Fathali, M. (2015). Investigating the affecting factors on the purchase intention of luxury products. Journal of Marketing Management, 26, 1-24. (in Persian)
Kim, J. O., Jin, B. (2001). Korean consumers’ patronage of discount stores: domestic vs multinational discount store shoppers’ profiles. Journal of Consumer Marketing, 18 (3), 236-255.
Kim, J., Forsythe, S. (2007). Hedonic usage of product virtualization technologies in online apparel shopping. International Journal of Retail & Distribution Management, 35 (6), 502-514.
Kvale, S. (1996). Interviews: An Introduction to qualitative research interviewing. Thousand Oaks, CA: Sage Publications.
Legzian, M; Mortazavi, s and Bakhshi, F. (2017), “Qualitative study of the views of higher education experts on the service marketing in the public sector”, Journal of consumer behavior studies, Vol. 3, No. 3, pp. 89-117 (in Persian)
Millan, E., Wright, L, T. (2018). Gender Effects on Consumers’ Symbolic and Hedonic Preferences and Actual Clothing Consumption in the Czech Republic, Internationa Journal of Consumer Studies, 42 (5): 478-488.
Mowen, J, C. (1992). "The Time and Outcome Valuation Model: Implications For Understanding Reactance and Risky Choices in Consumer Decision Making", in NA - Advances in Consumer Research Volume 19, eds. John F. Sherry, Jr. and Brian Sternthal, Provo, UT : Association for Consumer Research, Pages: 182-189.
Mowen, J.C. and Minor, M. (1998), “ Consumer Behavior”, Translated by Abbas Saleh Ardestani and Mohammad reza Sadi, Tehran, Union Publishing House, New World.
Myron Gable, M., Topol, M., Lala, V. & Fiorito, S. (2008). Differing perceptions of category killers and discount stores. International Journal of Retail & Distribution Management, 36 (10), 780-811.
Ndubisi, N. and Tung Moi, C. (2005). Cus tom ers Behaviourial Re sponses to Sales Pro mo tion: The Role of Fear of Los ing Face. Asia Pacific Journal of Marketing and Logistics, 17 (1).
Nguyen, Trang; Nguyen, Tho D and Barrett, Nigel J. (2007). Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional Markets Evidence from Vietnam. Asia Pacific Journal of Marketing and Logistics, 19 (3), 227-239.
Paulo Ribeiro, C., Pinto, S, C. (2010). Hedonic and utilitarian shopping motivations among Portuguese young adult consumers. International Journal of Retail & Distribution Management, 38 (7), 538-558.
Peluchette, J.V., Karl, K. & Rust, K. (2006) Dressing to impress: Beliefs and attitudes regarding workplace attire. Journal of Business and Psychology, 21, 45-63.
Sanayei, A. and Shafei, R. (2011), “A model for analyzing and predicting customer buying behavior based on the functional theory of attitudes”, Journal of Commerce, Vol. 62, pp. 153-192
Sarkar, D., Kundu, K. Chaudhuri, H. (2016). Constructing a conceptual model of purchase behavior of village shopkeepers – a study of small rural retailers in Eastern India. Journal of Retailing and Consumer Services, 28, 1–16.
Seyed Javadin, Sr.; Safari, M.; Raei, R. and Iravani, M. (2017). A conceptual model for readiness of Iranian commercial banks to implement Islamic banking: Applying grounded theory strategy. Journal of Commercial Management, 9 (1), 129-154. (in Persian)
Shomakher, R. and Lomax, R. (2009). An Introduction to Structural Equation Modeling. Tehran: Sociologists' Publishing. (in Persian)
Sohrabi, S. and Aghighi, M.(2018), The Effects of Cognitive and Emotional Assessment of Consumers on Diversification of Purchasing in Chain Stores, Journal of Afagh Humanities, 14, 29-46, (In Persian)
Strauss, A. and Corbin, J. (2016). Basics of Qualitative Research Techniques and Procedures for Developing Grounded Theory. Ebrahim Afshar, Ney Publication, Tehran, 5th edition. (in Persian)
Tellis, G.; Stremersch, S. and Yin, E (2003). The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness. Marketing Science, 22 (2), 188–208.
Torlak,O., Uzkurt, C., Ozmen, M. (2010). Dimensions of service quality in grocery retailing: a case from Turkey. Management Research Review, 33 (5), 413-422.
Turkyilmaz, C. Erdem, S. Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia-Social and Behavioral Sciences, 98-105
Weber, S., Lynes, J. & Young, S.B. (2017) Fashion interest as a driver for consumer textile waste management: Reuse, recycle or disposal. International Journal of Consumer Studies, 41, 207-215