Keyword Index

A

  • Adolescents Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Advertisement Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Advertising A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Attitude Components From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Audio and Video Products Industry 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]

B

  • Behavioral investor types Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Benevolent Marketing The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Brand Attachment Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Brand equity Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Brand hate The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
  • Brand hate Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]

C

  • Capital Market Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Capital Market Crimes Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Celebrities A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Companionship in purchase The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Competitive Advantage Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Complaining Intention The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Consequences of visual metaphors Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Consumer Behavior Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Consumer Behavior Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Consumer innovativeness Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Consumer purchase intention Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Counterfeit Products 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Covid-19 The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Covid-19 Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Crisis Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Customer Angry The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Customer Behavior Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
  • Customer responses Evaluate The Effect Of Regret Resources, Social Comparison, And Regret On Customer Responses [Volume 10, Issue 1, 2023, Pages 128-146]
  • Customers loyalty Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]

D

  • Data Envelopment Analysis Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Delphi technique Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Domestic tourism Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Dynamic Capabilities Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]

E

  • Electroencephalograph (EEG) Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Emotions Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Empowerment Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Excitement The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Export Marketing Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Export of Handmade Carpets Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]

F

  • Fashion industry Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Fast fashion Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Food tourism Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]

G

  • Green Brand Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Green Marketing Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]
  • Grounded Theory 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Grounded Theory Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]

H

  • Humanitarian motives The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]

I

  • Industrial Purchasing 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Information" Support The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
  • Investors Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]

K

  • Kish Commercial Centers Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]

M

  • Marketing capabilities Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
  • Marketing Mix From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Marketing Mix Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
  • Market Share Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Milk consumption Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Muslim consumer Investigating the Impact of Muslim Consumer Religiosity on Brand Attitude, Personal Desire and Intent to Buy Luxury Products [Volume 10, Issue 3, 2023, Pages 143-166]

N

  • Neuromarketing Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Nudge Theory Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]

O

  • Organic Products From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]

P

  • Peer Crowd Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Perceived Brand Betrayal Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Perceived Discrimination The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Philanthropy Marketing The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Pompian’s theory Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Prevention Strategies Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Psychological Contract Breaches The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Psychological Contract Violation The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Psychological symptoms Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Public Trust Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Purchase experience The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Purchase intention A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Purchase motivation The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]

R

  • Reaction Power The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Religiosity Investigating the Impact of Muslim Consumer Religiosity on Brand Attitude, Personal Desire and Intent to Buy Luxury Products [Volume 10, Issue 3, 2023, Pages 143-166]
  • Religious motives The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Repeated Patronage 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]

S

  • Social identity Theory Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Social Security Organization Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]
  • Special Economic Zone success Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Structural Equations Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]
  • Sustainability Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Sustainable Consumption Behavior Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]

T

  • Tehran Stock Exchange Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Tourism Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]
  • TV commercials Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]

U

  • Unwillingness Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]