Keyword Index

B

  • Brand equity Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
  • Brand preferences Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]

C

  • Customer based brand equity Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
  • Customer-based Brand Equity Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
  • Customer-based Brand Equity Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
  • Customer Capital A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]

F

  • Firm Performance How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Food Industries and SEM Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]

H

  • Halal Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]

K

  • Kurdistan province Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province [Volume 1, Issue 1, 2014, Pages 89-102]

L

  • Legitimacy How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]

M

  • Markeing Knowledge Application A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
  • Marketing department How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]

O

  • Organizational Innovation A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]

P

  • Promotional-mix Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
  • Purchase intention Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]

R

  • Relationship marketing Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province [Volume 1, Issue 1, 2014, Pages 89-102]

S

  • Structural Equation Modeling A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]

W

  • Willingness to Collaborate How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Willingness to Share Knowledge How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]