Document Type : Research Paper
Authors
1
Department of Management, Faculty of Social and Economic Sciences, Alzahra, Tehran, Iran
2
Department of Management, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran
10.22034/cbsj.2025.140156.2631
Abstract
In this study, a bibliometric analysis was conducted to identify the factors affecting the purchase of luxury goods by digital natives through social media. To obtain data from the literature, articles published in the Web of Science database between the years 2008 to 2023 were selected to find the research gap in this field. The method of systematic bibliometric review with VOSviewer software and R programming language was conducted. In the performance analysis section, highly cited articles, productive authors, and countries were identified. Four main clusters were identified in the vocabulary co-occurrence analysis section. Which includes: (1) the purchase status of digital natives (2) the motivations of digital natives to purchase from social media (3) the determining factors of digital natives' information technology purchases (4) the impact of social media on digital natives' purchases. Based on the findings, five constructs of social media, consumer behavior, experience, communication, and user acceptance are among the antecedents. For the context structure, attitudes, status consumption, luxury, engagement, identity, word of mouth, and customer engagement was introduced. participation, satisfaction, and Loyalty are from the structure of decisions. purchase intention and purchase are from the structure of outcomes.
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