The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Volume 9, Issue 3, September 2022, Pages 1-18

10.34785/J018.2022.002

Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri; Nima Barmar

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Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach

Volume 5, Issue 2, December 2018, Pages 83-110

hamed bozorgkhou; masoud keimasi; mohammadrahim esfidani; mohammadsaleh torkestani

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• PDF 817.29 K