Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Volume 1, Issue 1, August 2014, Pages 33-49

Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati

• View Article
• PDF 554.08 K