Keyword Index

A

  • Advertising A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • ANP Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Anti-Consumption Behavior Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Anzali Free Zone An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Architecture Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Athletes A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]

B

  • Banking System Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Brain waves A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Brand equity The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Branding Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Buying before Nowruz The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]

C

  • Case Study Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Chinese Automobile Brands Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Chinese Products Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Consensus map Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Consumer Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Consumer Behavior Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Consumer Behavior An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • Consumer Behavior and Iran’s Market Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Consumer purchase behavior Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Consumer society Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Content Analysis Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Counterfeit product Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
  • Country of origin An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Country of origin Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Critical Ethnography An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Customer response Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Customer responses The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]

D

  • Decision to buy A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Delphi Method Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Design Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • Discount chain stores Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]

E

  • Ecological Behavior An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • E Qual Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Ethnography An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]

F

  • Factors affecting consumer purchasing behavior Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
  • Fair pricing perception Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Fuzzy Delphi Technique Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
  • Fuzzy Dematel Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Fuzzy network analysis and interpretive structural equations Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]

G

  • Ganj Database Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Grounded Theory Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Grounded Theory Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Grounded Theory Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Grounded Theory" A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]

H

  • Hedonic Products Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Hierarchical and native social norm Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]

I

  • Impulse Buying Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Iran Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Iranian painting board Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Iranian products Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Iranian Women The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Iran’s automotive market Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • ISM Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]

K

  • Keep up with the Joneses The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Khaf County An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]

M

  • Marketing Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Marketing Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Marketing communication The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Marketing strategies Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Mental Interaction Network Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Mental Map Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]

N

  • Neuromarketing A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Nostalgic Products Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]

P

  • Phenomenology The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Price difference Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Purchasing Intent The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]

R

  • Relationship equity The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Rural Households An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]

S

  • Sales management Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Service Quality Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Smoking cessation intentions Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats [Volume 6, Issue 1, 2019, Pages 213-228]
  • Social media marketing Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Social networks The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Social Psychological Characteristics The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Source of financing by the person or organization Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Sport management researches Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Stereotyping Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Supporting Iranian Goods Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]

T

  • Turk brand An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]

U

  • User experience Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]

W

  • Web Qual Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]

Z

  • Zimet Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • ZMET Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]