Author Index

A

  • Ahmadi, Parviz Impact of Perceived Corporate Social Responsibility to Brand Evangelism through Mediator Role of Brand Identification and Brand Love(Case of study: Samsung mobile phone) [Volume 13, Issue 1, 2026, Pages 1-19]

E

  • Ebadi, Fatemeh The effect of consumer optimism and pessimism on purchasing behavior, examining the role of environmental knowledge and inclination and financial incentives (case study: consumers of green food products) [Volume 13, Issue 1, 2026, Pages 135-158]
  • Eghbalyar, Adib Promotion of marketing innovation capability through market sensing capability: the mediating role of competitive intelligence and knowledge-enhancing capacity (case study: Sepah Bank branches in West Azerbaijan province) [Volume 13, Issue 1, 2026, Pages 120-134]

H

  • Hadadian, Alireza Investigating the effect of Homophily with influencer on purchase intention via the citizenship behavior and the role of moderating Para-social Relationship [Volume 13, Issue 1, 2026, Pages 159-179]
  • Haghighinasab, Manijeh Identifying factors affecting the purchase of luxury goods by digital natives in social media: A Bibliometric Review [Volume 13, Issue 1, 2026, Pages 20-47]
  • Hajibabaei, Hossein Buyer's Mental Confusion: From Compulsive and Impulsive Buying, Obsessive-Compulsive Disorder and Involvement to Cognitive Dissonance and Purchase Regret [Volume 13, Issue 1, 2026, Pages 216-240]

M

  • Mansouri Mohammad Abadi, fatemeh Identifying the Applications of Mental Accounting in Personal Financ: Meta-Synthesis Technique [Volume 13, Issue 1, 2026, Pages 48-73]
  • Mirzania Nokhandan, Mehdi Identifying the Applications of Mental Accounting in Personal Financ: Meta-Synthesis Technique [Volume 13, Issue 1, 2026, Pages 48-73]
  • Mohammadkarimi, Yousef Promotion of marketing innovation capability through market sensing capability: the mediating role of competitive intelligence and knowledge-enhancing capacity (case study: Sepah Bank branches in West Azerbaijan province) [Volume 13, Issue 1, 2026, Pages 120-134]
  • Motiei, Mohsen Analyzing the role of utility and hedonic features in purchase intention and its effect on word-of-mouth advertising: a study based on the SOR model [Volume 13, Issue 1, 2026, Pages 180-215]

N

  • Nikoonasab, Zahra The effect of consumer optimism and pessimism on purchasing behavior, examining the role of environmental knowledge and inclination and financial incentives (case study: consumers of green food products) [Volume 13, Issue 1, 2026, Pages 135-158]

T

  • Taftiyan, Akram Identifying the Applications of Mental Accounting in Personal Financ: Meta-Synthesis Technique [Volume 13, Issue 1, 2026, Pages 48-73]