Text Mining and Analysis of Keywords in Scientific Researches in Ethical Buying and Consumption: Concepts, Antecedents, Strategies, and Theories

Articles in Press

Document Type : Research Paper

Authors

1 Assistant Prof. Department of business management Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.

2 assistant professor, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran

10.22034/cbsj.2025.141530.2715

Abstract

From a practical and practical point of view,the emergence and adoption of an ethical approach in consumption can have a significant contribution in solving environmental and economic problems in the world.Therefore,many researches have been conducted with the aim of investigating the attitude and tendency to ethical buying and consumption.The current research was conducted with the aim of text mining and analysis of themes and keywords in scientific researches in the field of ethical shopping and consumption and identifying related concepts,antecedents and strategies and actions taken in this field.The main goal of this research is to provide a systematic review of the most relevant researches in this field in the period of2013-2024.Based on this,a total of1136 related research articles were retrieved from the WOS&Scopus databases using the PRISM protocol.The results of the keyword text analysis of the retrieved studies indicate that the concept of ethical consumption includes the concepts of sustainable,responsible,green,conscious and pro-environment and community consumption.The results of examining the antecedents of ethical consumption also indicate that9internal and6external factors affecting the tendency to ethical consumption were observed in the research literature.Also,the actions and strategies of ethical consumption were extracted in two categories of demand-side strategies and supply-side strategies,including the mix of ethical marketing and marketing styles.The most studies in the field of ethical consumption have been at the level of analysis of final consumers and in food and agriculture industries.In addition,the most frequent theories used in this field are "theory-of-corporate and consumer social responsibility","attitude-intention-behavior gap theory" and "theory of planned behavior".

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Consumer Behavior Studies Journal

Articles in Press, Accepted Manuscript
Available Online from 22 September 2026

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