طراحی مدل همکاری مصرف کننده در بازاریابی دیجیتال (مطالعه موردی، صنعت پوشاک)

Akbar, Y. K. ., & Suwitho, S. (2022). The Role of Digital Marketing in Shaping Customer Engagement and its Impact on Purchase Intention on Erigo Apparel Consumers. International Conference of Business and Social Sciences, 2(1), 941–947.

Alidoost Zoghi, P., Chirani, E., & Azadeh Del, M. R. (2021). The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. The Islamic Revolution Approach, 15(55), 177-194. (In Persian)

Azizi, SH., Ghareche, M., & Barati, A. (2017). Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach. Journal of Business Management, 9(4), 807-826. (In Persian)

Bahagir, A., Roshandel Arbatani, T., & Labafi, S. (2022). User Engagement with Brand and Value Co-creation in Media Platforms. Journal of Business Management, 14(3), 379-400. (In Persian)

Barglowski, K. Bilecen, B. & Amelina, A. (2018). Approaching transnational social protection: Methodological challenges and empirical applications. Population, Space and Place, 21(3), 215–226.

Belias, D., Vasiliadis, L., & Rossidis, I. (2021): The Intention and Expectations of Modern Robotic Technologies in the Hotel Industry, Journal of Quality Assurance in Hospitality & Tourism, DOI: 10.1080/1528008X.2021.1995566

Belias, D., Vasiliadis, L. (2022). Robots on the Tourist Industry—A Review for Future Research Directions. In: Katsoni, V., Şerban, A.C. (eds) Transcending Borders in Tourism Through Innovation and Cultural Heritage. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-92491-1_23 

Creswell, J. W. (2007). Qualitative Inquiry and Research Design: Choosing among five Approaches (pp. 53-84). Thousands Oaks: Sage Publications.

Da Fonseca, S., Dias, L. Pereira, R. da Costa, R. Gonçalves, & da Silva, F. (2023). Exploring the mediating role of marketing planning in enterprise marketing capabilities. International Journal of Business Environment, 14(1), 15–36.

Dastane., O. (2020). Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management. Journal of Asian Business Strategy, 10(1), 142–158. https://doi.org/10.18488/journal.1006.2020.101.142.158

Dehdashti Shahrokh, Z., & Daneshparvar, M. (2021). Consumer Shopping Behavior Model in Social Networks for the Clothing Industry. Journal of Business Intelligence Management Studies, 10(37), 297-346. (In Persian)

Dehdashti Shahrokh, Z., Nasehifar, V., Haghighi, M., & Behiyar, P. (2016). Factors affecting consumer participation in virtual communities. Iranian Management Sciences, 11(42), 51-75. (In Persian)

Dwivedi, Y.K., Ismagilova, E., Rana, N.P., et al., (2021). Social media adoption, usage and impact in business-to-business (B2B) context: a state-of-the-art literature review. Inf. Syst. Front. https://doi.org/10.1007/s10796-021-10106-y.

Ebrahimi, A., Aali, S., Eskandari, H., & Behrouz Heris, A. (2020). Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers. Journal of Business Administration Researches, 11(22), 231-255. (In Persian)

Estrin, S., Gozman, D., & Khavul, S. (2018). The evolution and adoption of equity crowdfunding: entrepreneur and investor entry into a new market. Small Business Economics, 51(2), 425-439.

Edelman, D. C., & Singer, M. (2015). Competing on customer journeys. Harvard Business Review, 93(11), 88–100.

Euajarusphan, A. (2021). Online Social Media Usage Behavior, Attitude, Satisfaction, and Online Social Media Literacy of Generation X, Generation Y, and Generation Z. PSAKU International Journal of Interdisciplinary Research, 10(2), 44-58.

Frankel, M. (2020). Investing in Top FinTech Companies. The Motley Fool.

Halchack. (2017). The 2017 B2B Buyer's Survey Report. DemandGen 1–10. Retrieved from https://www.demandgenreport.com/resources/research/2017-b2b-buyers-surveyreport.

Harri, T., Joel, M ., Lotta, S & Elina, J (2022). Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey. Industrial Marketing Management, 105,  294-310.

Hasangholi Pour, T., Iravani, M. J., Notash, M. R., Anoosheh, M., Mousavi Neghabi, S. M. (2015). Designing a Model for Development of Small and Medium-sized Enterprices (SME): The Case of Food and Beverage Industries. Management and Development Process, 28(3), 21-46.

Helal, G. (2019). Social Media, Online Brand Communities, and Customer Engagement in the Fashion Industry. In book: Leveraging Computer-Mediated Marketing Environments 143-172.

Hosseini, S. M. K., & Aali, S. (2022). Explaining Customer Participation for Value Creation in the Iranian Banking Industry Based on Perceived Value. Financial Economics, 16(1), 153-171. (In Persian)

Hyeyeon, Y &  Tony, C. (2022). Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation. Business Research, 113479.

Jacob, M., & Johnson, J. (2021). “Conceptualising Digital Content Marketing for Greater Consumer Brand Engagement,” Colombo Business Journal, 12 (2), 80–102, Dec, doi: 10.4038/cbj.v12i2.83.

Jatiyananda, C., Nurittamont, W., & Phayaphrom, B. (2021). Understanding the Social Media Marketing Activities Influence on Revisit Intention in BeautyClinics: The Case Study in Bangkok, Thailand. Asian Administration and Management Review, 4(2), 31-45.

Jaakkola, E., & Terho, H. (2021). Service journey quality: Conceptualization, measurement and customer outcomes. Journal of Service Management, 32(6), 1–7. doi:10.1108/JOSM-06-2020-0233

Kurdi, B., Alshurideh, M., Akour, I., Alzoubi, H., Obeidat, B., & Alhamad, A. (2022). “The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets,” International Journal of Data and Network Science, 6 (4), 1175–1186.

Kaihatu., S. T. (2020). Purchase Intention of Fashion Product As an Impact of Digital Marketing, Mediated By Customer Engagement in the Generation Z. Jurnal Manajemen Pemasaran, 14(2), 61–66. https://doi.org/10.9744/pemasaran.14.2.61

Lazirkha, J. Hom, L., & Melinda, V. (2022). Quality Analysis Of Digital Business Services In Improving Customer Satisfaction. Startupreneur Bisnis Digital (SABDA Journal), 1(2), 156–166.

Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.

Maitri, S. Suherlan, R., Prakosos, A,. Subagja, D., & Ausat, M. (2023) “Recent Trends in Social Media Marketing Strategy,” Jurnal Minfo Polgan, 12 (2), 842–850, doi: https://doi.org/10.33395/jmp.v12i2.12517

Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. Como: Springer Editions.

Morgan, T., & Anekhin, S. (2023). Entrepreneurial orientation and new product performance in SMEs: The mediating role of customer participation, Business Research, 113921. https://doi.org/10.1016/j.jbusres.2023.113921

Mousavi, S. M., & Amiri Aghdaie, S. F. (2020). Investigating Consumer Behavior to Create Expected Customer Value, using Big Data Analytics. Consumer Behavior Studies Journal, 7(1), 160-182. (In Persian)

Nawaz, S. S., & Kaldeen, M. (2020). Impact of digital marketing on purchase intention. International Journal of Advanced Science and Technology, 29(4), 1113–1120.

Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45(3), 294-311.

Prados, A., Muñoz-Leiva, F., Prados, B. (2021). The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce. Journal of Fashion Marketing and Management: An International Journal, 26(3), 495-515.

Rahardja, U. (2022). Social Media Analysis as a Marketing Strategy in Online Marketing Business. Startupreneur Bisnis Digital (SABDA Journal), 1 (2), 176–182.

Rathore, B. (2021). Fashion Transformation 4.0 : Beyond Digitalization & Marketing in Fashion Industry. Eduzone International peer reviewed/refereed academic multidisciplinary journal, 10(2), 54-59.

Raza, M., Abd Rani, SH. H., Isa, N. M. (2021). Do Brand Experience and Customer Engagement matter for Brand love? A case of Apparel Industry of Pakistan. Psychology and Education, 58(5), 673-683.

Rossidis, I., Belias, D., Vasiliadis, L. (2021). Strategic Hotel Management in the “Hostile” International Environment. In: Katsoni, V., van Zyl, C. (eds) Culture and Tourism in a Smart, Globalized, and Sustainable World. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-72469-6_21

 Rietveld, R., van Dolen, W., Mazloom, M & Worring, M (2020). What you feel, is what you like influence of message appeals on customer engagement on Instagram. Journal of Interactive Marketing, 49 (5), 20-53.  

Ryan, D. & Jones, C. (2009). Understanding Digital Marketing. Marketing Strategies for engaging the digital generation. London and Philadelphia: Kogan Page 

Steward, M. D., Narus, J. A., Roehm, M. L., & Ritz, W. (2019). From transactions to journeys and beyond: The evolution of B2B buying process modeling. Industrial Marketing Management, 83, 288–300.

Strauss, A., Corbin, J. (2014). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (Mohammadi, Trans). Tehran, Institute for Humanities And   Cultural Studies. (In Persian)

Tarigan, M. A. K. Harahap, D. M. Sari., Sakinah, A., & Ausat, A.M. (2023).Understanding Social Media: Benefits of Social Media for Individuals. Jurnal Pendidikan Tambusai, 7(1), 2317– 2322, 2023.

Tuti, T., & Sulistia, V. (2022). “The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty,” Jurnal Manajemen Bisnis, 13 (1), 1–15, 2022.

Tsiotas, D., Niavis, s & Sdrolias, L. (2020). What Can the TripAdvisor Tell Us About the Complaints Management Strategies? The Case of the Greek Hotels. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030- 36126-6_111

Veleva, S., & Tsvetanova, A. (2020) “Characteristics of the digital marketing advantages and disadvantages,” in IOP Conference Series: Materials Science and Engineering, 2020, vol. 940, no. 1, p. 012065. 

Zamani, H., Naami, A., & Hamdi, K. (2022). Designing a content marketing template to increase purchase intention in digital marketing. Journal of Business Management, 14(2), 354-376. (In Persian)