Keyword Index

A

  • Ad response The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Audit Customer Services Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Auditor Experience Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Audit Quality Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]

B

  • Behavioral Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Big Data Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Brand Evangelism The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Brand love the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Brand love A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Brand perceived quality Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Brand personality traits the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Brand status Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Brand trust A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Brand trust The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Brand value based on customer attitude Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Buying Decisions Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]

C

  • Consumer-based brand equity the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Consumer-brand interaction the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Country of origin The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products [Volume 7, Issue 1, 2020, Pages 300-322]
  • Culture Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Customer Evaluation Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Customer loyalty Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Customer preference A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Customer Value Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]

D

  • Domestic Products Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]

E

  • Ecotourism The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Emotional and Behavioral responses Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Environment Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]
  • Ethical behavior Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Ethical Values Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Experience-Based Marketing Strategics The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]

F

  • Fitting Room Type Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]

H

  • Home appliances Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Hotel Managers Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]

I

  • Iranian Ethnicity Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]

K

  • Key Drivers of customer Experience Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Keywords: Forgiveness in marketing The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
  • Kurdistan province The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]

L

  • Life Insurance Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Loyalty Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Loyalty The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]

M

  • Machine learning Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Marketing Resources and Capabilities Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Marketing Strategy Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • MCDM Approach Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Mental Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Meta synthesis Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]

N

  • Neural network Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Nostalgia A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]

P

  • Pasargad bank in Mashhad Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Perceived Ad relevance The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Perceived Ad values The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Performance Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Price perception Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Purchase decision making Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]

Q

  • Qualification Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Quasi-social interaction the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]

S

  • Segmentation Index Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Seller Characteristic Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Social bonds The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Social Network Based Brand Communities The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Social networks The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Social networks The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
  • Social Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Sports products Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]

T

  • Text Mining Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]

V

  • Value Creation Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]