Keyword Index

A

  • Attitude towards the sponsor Comparison of the effectiveness of different types of sports sponsorship from football: investigating the moderating role of fans of home and rival teams [Volume 12, Issue 1, 2025]

F

  • Factorial design Comparison of the effectiveness of different types of sports sponsorship from football: investigating the moderating role of fans of home and rival teams [Volume 12, Issue 1, 2025]
  • Fans of home and rival teams Comparison of the effectiveness of different types of sports sponsorship from football: investigating the moderating role of fans of home and rival teams [Volume 12, Issue 1, 2025]

L

  • Loyalty The effect of customer loyalty on electronic sales with the mediating role of digital branding [Volume 12, Issue 1, 2025]

M

  • Marketing Scientometric analysis of anti-consumption studies [Volume 12, Issue 1, 2025]

P

  • Playing the role of the customer Modeling the factors affecting the customer's role in the innovation and development of Iranian tile and ceramic products: A quantitative approach based on structural equations [Volume 12, Issue 1, 2025]
  • Purchase intention Comparison of the effectiveness of different types of sports sponsorship from football: investigating the moderating role of fans of home and rival teams [Volume 12, Issue 1, 2025]
  • Purchase intention Designing a pattern of consumers' ethical perception in buying zero waste product [Volume 12, Issue 1, 2025]

R

  • Relationship quality Examining customer behavior considering the role of social media marketing activity and customer experience [Volume 12, Issue 1, 2025]

S

  • Sharing Economy Impact of conscientiousness and extraversion on intention to use collaborative consumption: Special case of online taxis, [Volume 12, Issue 1, 2025]
  • Snowa company The effect of customer loyalty on electronic sales with the mediating role of digital branding [Volume 12, Issue 1, 2025]
  • Sports sponsorship Comparison of the effectiveness of different types of sports sponsorship from football: investigating the moderating role of fans of home and rival teams [Volume 12, Issue 1, 2025]
  • Structural Equation Modeling Modeling the factors affecting the customer's role in the innovation and development of Iranian tile and ceramic products: A quantitative approach based on structural equations [Volume 12, Issue 1, 2025]