Author Index

A

  • AhangarDavudi, Pejman Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Alipour Darvishi, Zahra Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Azizi, Shahriar Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [Volume 11, Issue 1, 2024, Pages 53-85]

B

  • Babaei Zakliki, Mohammad Ali Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [Volume 11, Issue 1, 2024, Pages 53-85]
  • Berah moghadam, Mahdi Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]

M

  • Madani, SeyyedHamzeh Investigating factors affecting the tendency to buy and use domestic products (A case study of people visiting home appliance stores in Qazvin city, 2021) [Volume 11, Issue 1, 2024, Pages 137-166]
  • Mehrani, Hormoz Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Mohammadi, Mohammad Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]

T

  • Taheri, Zahra Investigating factors affecting the tendency to buy and use domestic products (A case study of people visiting home appliance stores in Qazvin city, 2021) [Volume 11, Issue 1, 2024, Pages 137-166]