The impact of Social bonds on consumer responses to advertising on social networks

Volume 7, Issue 1, June 2020, Pages 22-46

10.34785/J018.2020.575

Manijeh Haghighinasab; Pari Ahadi; Elham Haghdadi


Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Volume 9, Issue 4, February 2023, Pages 23-43

10.34785/J018.2022.019

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei


The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust

Volume 7, Issue 2, October 2020, Pages 24-47

10.34785/J018.2020.736

Behzad Sanjari Nader; Fataneh Yarahmadi; HOSSEIN BALOUCHI


Designing and validating an online marketing-based commercial soft technology model

Volume 8, Issue 2, July 2021, Pages 32-47

10.34785/J018.2021.235

farzad sadeghi; rasol sanavifard; fakhredin maroofi; ali hamidizadeh


Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method

Volume 9, Issue 1, April 2022, Pages 32-54

10.34785/J018.2022.718

foad kouhzadi; hossin ghareh biglo; hossein budaghi khaje nobar; yaghob alavi matin


Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Volume 1, Issue 1, August 2014, Pages 33-49

Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati


1

Volume 3, Issue 3, January 2017, Pages 43-66

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1

Volume 2, Issue 2, January 2015, Pages 45-59

Morteza Maleki; Zeinab Karimnia; Mehdi Dehghani


The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method

Volume 10, Issue 1, April 2023, Pages 51-71

10.34785/J018.2022.022

Maryam Alinezhad; shahram salavati; mohammad ali nasimi


Providing a conceptual model for evaluating the impact of personalized advertising on brand equity

Volume 11, Issue 3, November 2024, Pages 54-68

10.22034/cbsj.2024.63359

sepideh nasiri; donya rahmani; setareh heidari


The phenomenology of perceived value by shopping centers and malls’ browsers

Volume 8, Issue 3, November 2021, Pages 33-56

10.34785/J018.2021.676

shirin khosrozadeh; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohsen Khonsiavash


Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq

Volume 9, Issue 3, September 2022, Pages 34-55

10.34785/J018.2022.005

Bakhtiar Javaheri; Uones Ali Ahmad; Ashty Abdulla Mahmood; Samira Mohammady


The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach

Volume 8, Issue 1, April 2021, Pages 38-58

10.35066/J040.2019.345

Mohammad Hossein Marvi; Morteza Maleki MinBasRazgah; Azim Zarei; Golnar Shojaei