Consumer Behavior Studies Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps

Volume 9, Issue 2, June 2022, Pages 20-39

10.34785/j018.2022.668

Manijeh Bahrainizad; Sepideh Aslami

The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website)

Volume 6, Issue 1, August 2019, Pages 21-39

10.34785/J018.2019.230

Mehran Rezvani; Fatemeh Mirtaheri, Sayyedeh; Marzieh Rezaee

Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones)

Volume 8, Issue 4, January 2022, Pages 21-45

10.34785/J018.2022.561

Mehran Rezvani; Noor al-Huda Sadat Asadi; Marzieh Rezaee

The impact of Social bonds on consumer responses to advertising on social networks

Volume 7, Issue 1, June 2020, Pages 22-46

10.34785/J018.2020.575

Manijeh Haghighinasab; Pari Ahadi; Elham Haghdadi

Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising

Volume 8, Issue 1, April 2021, Pages 22-37

10.34785/J018.2021.489

Masoud Keimasi; Mozhde Khoshnevis

Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Volume 9, Issue 4, February 2023, Pages 23-43

10.34785/J018.2022.019

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei

Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process

Volume 6, Issue 2, January 2019, Pages 24-45

10.34785/J018.2019.748

Mohammad Javad Ershadi; Zahra Moghadam

The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust

Volume 7, Issue 2, October 2020, Pages 24-47

10.34785/J018.2020.736

Behzad Sanjari Nader; Fataneh Yarahmadi; HOSSEIN BALOUCHI

Designing and validating an online marketing-based commercial soft technology model

Volume 8, Issue 2, July 2021, Pages 32-47

10.34785/J018.2021.235

farzad sadeghi; rasol sanavifard; fakhredin maroofi; ali hamidizadeh

Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method

Volume 9, Issue 1, April 2022, Pages 32-54

10.34785/J018.2022.718

foad kouhzadi; hossin ghareh biglo; hossein budaghi khaje nobar; yaghob alavi matin

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Volume 1, Issue 1, August 2014, Pages 33-49

Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati

The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand

Volume 5, Issue 1, September 2018, Pages 37-59

Hamid Khodadad Hosseini; Niloofar Samiei; Parviz Ahmadi

Review of individual and social factors affecting self-esteem and its impact on the purchase of luxury goods

Volume 5, Issue 2, December 2018, Pages 39-54

hossein norouzi; Elham Rezaei

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Volume 3, Issue 3, January 2017, Pages 43-66

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Volume 2, Issue 2, January 2015, Pages 45-59

Morteza Maleki; Zeinab Karimnia; Mehdi Dehghani

Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry)

Volume 10, Issue 2, July 2023, Pages 45-69

10.34785/J018.2023.005

saba amiri; bijan rezaee

The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study

Volume 10, Issue 4, February 2024, Pages 50-67

10.22034/cbsj.2023.62785

Mozhgan Rajabi; MohammadAli Abdolvand; Kambiz Heidarzadeh

The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method

Volume 10, Issue 1, April 2023, Pages 51-71

10.34785/J018.2022.022

Maryam Alinezhad; shahram salavati; mohammad ali nasimi

The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer

Volume 10, Issue 3, November 2023, Pages 51-70

10.22034/cbsj.2023.62783

Behzad Sanjari Nader; fataneh yarahamadi; Ardeshir Heidaryan; Parisa Faraji

Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach

Volume 11, Issue 1, April 2024, Pages 53-85

10.22034/cbsj.2023.137670.2381

zeinab zamani; Mohammad Ali Babaei Zakliki; Shahriar Azizi

Providing a conceptual model for evaluating the impact of personalized advertising on brand equity

Volume 11, Issue 3, November 2024, Pages 54-68

10.22034/cbsj.2024.63359

sepideh nasiri; donya rahmani; setareh heidari

Presenting the development model of communication with suppliers of consumer products in Abadan Oil Refining Company

Volume 11, Issue 4, February 2025, Pages 58-77

10.22034/cbsj.2024.139953.2623

Adel Mazraeh; fereydoun omidi; foad makvandi

The phenomenology of perceived value by shopping centers and malls’ browsers

Volume 8, Issue 3, November 2021, Pages 33-56

10.34785/J018.2021.676

shirin khosrozadeh; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohsen Khonsiavash

Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq

Volume 9, Issue 3, September 2022, Pages 34-55

10.34785/J018.2022.005

Bakhtiar Javaheri; Uones Ali Ahmad; Ashty Abdulla Mahmood; Samira Mohammady

The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach

Volume 8, Issue 1, April 2021, Pages 38-58

10.35066/J040.2019.345

Mohammad Hossein Marvi; Morteza Maleki MinBasRazgah; Azim Zarei; Golnar Shojaei

Journal Archive

Volume 12 (2025)

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)