Main Subjects = New Marketing Issues
Number of Articles: 6
Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view

Articles in Press, Accepted Manuscript, Available Online from 29 April 2024

10.22034/cbsj.2024.63232

Amirreza Shirvani; Hassan Fahim Devin; Hosein Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Customer Loyalty Model Design (Case Study: Social Security Organization)

Volume 10, Issue 4, February 2024, Pages 136-159

10.22034/cbsj.2023.62922

Mohammad Zahedipour; Asghr Meshbaki Esfahani; behnaz khodayari; Feridoun rahnama Roodposhti

Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective

Volume 10, Issue 4, February 2024, Pages 160-179

10.22034/cbsj.2023.62913

Afshin Mohsen; darioush Jamshidi; alireza rousta

Consumer Behavior Studies Journal

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