Keyword Index

A

  • Attitude towards Brand The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]

B

  • Brand equity The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Brand Relationship Quality The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]

C

  • Cognitive Behavior Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]
  • Competitive Identity Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]
  • Consumer Behavior The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Consumer Behavior Response The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Behaviour Situation The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Emotional Responses The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Perceived Value The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer purchase behavior Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
  • Customer loyalty The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]

D

  • Delphi Method Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]
  • Digital entrepreneurship marketing ecosystem Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]

F

  • Food products packaging Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
  • Fuzzy COPRAS Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Fuzzy SWARA Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]

I

  • Individual image convergence The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Insurance the relationship between Media advertising and the emotional response of the insurance products customers [Volume 5, Issue 2, 2018, Pages 111-134]
  • Internet banking Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]

M

  • Media advertising the relationship between Media advertising and the emotional response of the insurance products customers [Volume 5, Issue 2, 2018, Pages 111-134]

N

  • Nation Brand Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]

P

  • Purchase share The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]

R

  • Reliability Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]

S

  • Self-esteem Review of individual and social factors affecting self-esteem and its impact on the purchase of luxury goods [Volume 5, Issue 2, 2018, Pages 39-54]
  • Sensory marketing The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools) [Volume 5, Issue 1, 2018, Pages 21-35]
  • Social media marketing The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Store environment The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Subjective Image The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]

T

  • Tehran Stock Exchange Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]

W

  • Website Quality Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]

Z

  • Z-Number Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]