Author Index

A

  • Abbaspour, Niloufar Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
  • AhangarDavudi, Pejman Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Akbari, Hamidreza Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [Volume 11, Issue 3, 2024, Pages 69-94]
  • Akbari, Peyman Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust (Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]
  • Alipour Darvishi, Zahra Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Alvedari, Hassan Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [Volume 11, Issue 4, 2025, Pages 78-93]
  • Ansari, Shahrzad Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
  • Azizi, Shahriar Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [Volume 11, Issue 1, 2024, Pages 53-85]

B

  • Babaei Zakliki, Mohammad Ali Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [Volume 11, Issue 1, 2024, Pages 53-85]
  • Bagherzadeh, Zahra The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media [Volume 11, Issue 4, 2025, Pages 188-212]
  • Balochi, Hossin A comparative study of the interests and reasons of consumers' tendency towards Iranian and foreign tea [Volume 11, Issue 2, 2024, Pages 90-108]
  • Bashokouh, Mohammad Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
  • Berah moghadam, Mahdi Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
  • Bilondi, Mohammad Hasan Investigating the effect of perceived information quality and perceived risk on the intention to purchase residential building units by considering the role of electronic word-of-mouth advertising in social media [Volume 11, Issue 3, 2024, Pages 159-179]

E

  • Emadi, Ehsan Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
  • Esmaeilzadeh Ghandehari, Mohammad Reza Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]

F

  • Fahim Devin, Hassan Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Fallah Shams, Mir Feiz Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2025, Pages 139-167]
  • Farahmand, Ali Asghar Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2025, Pages 139-167]
  • Fazeli Veisari, Elham The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]

G

  • Ghorbani Dinani, Hasan Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]

H

  • Hadadian, Alireza Investigating the effect of perceived information quality and perceived risk on the intention to purchase residential building units by considering the role of electronic word-of-mouth advertising in social media [Volume 11, Issue 3, 2024, Pages 159-179]
  • Hamidia, Babak Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Hashemi, Narges The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
  • Hosseini, Seyedyaghoub Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2025, Pages 94-117]

J

  • Jami Pour, Mona The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media [Volume 11, Issue 4, 2025, Pages 188-212]

K

  • Kazemi, Zahra Explaining the Mediating Role of Sales Force Customer Knowledge Development in the Indirect Effect of Customer Attraction and Retention Orientation on Innovation Performance [Volume 11, Issue 4, 2025, Pages 118-138]
  • Keimasi, Masoud Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Khodadad Hosseini, Hamid Customers' lived experience of product searching channels and online shopping motivations [Volume 11, Issue 3, 2024, Pages 111-133]

L

  • Landaran esfahani, Saeid Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [Volume 11, Issue 3, 2024, Pages 134-158]
  • Lotfei Zadeh, Fereshte Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2025, Pages 212-233]
  • Lotfi, Minoo Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2025, Pages 94-117]

M

  • Madani, SeyyedHamzeh Investigating factors affecting the tendency to buy and use domestic products (A case study of people visiting home appliance stores in Qazvin city, 2021) [Volume 11, Issue 1, 2024, Pages 137-166]
  • Masteri Farahani, Mohammad Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Mazraeh, Adel Presenting the development model of communication with suppliers of consumer products in Abadan Oil Refining Company [Volume 11, Issue 4, 2025, Pages 58-77]
  • Mehrani, Hormoz Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Mirzaei, Fatemeh Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Mohammadi, Fatemeh Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2025, Pages 168-187]
  • Mohammadi, Mohammad Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
  • Mokhtarpour, mehrdad Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2025, Pages 212-233]
  • Mousavi, seyed Mohammad Reza Mapping the irancel conceptual Network by Using Brand Concept Map [Volume 11, Issue 3, 2024, Pages 1-20]

N

  • Nazari, Kamran Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust (Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]
  • Norouzi, reza Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]

P

  • Peymanizad, Hosein Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]

R

  • Razavi, Seyed Mohammad Foad Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]

S

  • Safari, Mohammad Explaining the Mediating Role of Sales Force Customer Knowledge Development in the Indirect Effect of Customer Attraction and Retention Orientation on Innovation Performance [Volume 11, Issue 4, 2025, Pages 118-138]
  • Seifollahi, Naser Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [Volume 11, Issue 3, 2024, Pages 21-53]
  • Sharafi, Vahid The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media [Volume 11, Issue 4, 2025, Pages 188-212]
  • Sharafi, Vahid Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2025, Pages 168-187]
  • Shirvani, Amirreza Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Siahsarani Kojuri, Mohammad Ali A comparative study of the interests and reasons of consumers' tendency towards Iranian and foreign tea [Volume 11, Issue 2, 2024, Pages 90-108]

T

  • Taghipouryan, Mohammad javad The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [Volume 11, Issue 3, 2024, Pages 95-110]
  • Taheri, Zahra Investigating factors affecting the tendency to buy and use domestic products (A case study of people visiting home appliance stores in Qazvin city, 2021) [Volume 11, Issue 1, 2024, Pages 137-166]
  • Taherikia, Fariz Indicators and components of the green marketing model: a synthesis based on the Roberts model [Volume 11, Issue 4, 2025, Pages 212-233]

Y

  • Yadollahi, Shahrbanoo Designing and measuring the model of consumer arrogance and its causes: a mixed method [Volume 11, Issue 4, 2025, Pages 94-117]
  • Yaghoubi, Abolfazl Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Yazdani, HamidReza Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online [Volume 11, Issue 4, 2025, Pages 168-187]

Z

  • Zomorodian, Gholam Reza Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method [Volume 11, Issue 4, 2025, Pages 139-167]