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Volume 3, Issue 3, January 2017, Pages 1-21

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Effect of virtual store website features on store brand equity (Case Study: Digikala)

Volume 5, Issue 1, September 2018, Pages 1-19

seyyed Najmodin Mousavi; abolfazl alizadeh

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The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)

Volume 5, Issue 2, December 2018, Pages 1-20

Azim Zarei

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سخن سردبیر

Volume 6, Issue 1, August 2019, Pages 1-1

• Editor-in-Chief Lecture
• PDF 78.64 K

Editorial note

Volume 6, Issue 2, January 2019, Pages 1-1

• Editor-in-Chief Lecture

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Volume 8, Issue 3, November 2021, Pages 1-1

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Volume 8, Issue 4, January 2022, Pages 1-1

• Editor-in-Chief Lecture

The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance

Volume 10, Issue 1, April 2023, Pages 1-25

10.34785/J018.2022.013

Majid Fani; seyedeh maasoumeh ghamkhari; nasrin rasouli; MohammadAmin Torabi

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Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company)

Volume 10, Issue 2, July 2023, Pages 1-20

10.34785/J018.2023.002

mehdi habibi; bahram kheiri; Mansoureh Aligholi

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Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis

Volume 10, Issue 3, November 2023, Pages 1-27

10.22034/cbsj.2023.62923

Fatemeh Meymandi; Maysam Shafiee Roodposhti

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Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores)

Volume 10, Issue 4, February 2024, Pages 1-26

10.22034/cbsj.2024.63008

payman eskandari; Homa Doroudi; Firouze Hajialiakbari

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A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM)

Volume 1, Issue 1, August 2014, Pages 5-15

10.22034/cbsj.2014.6131

Arman Ahmadizad; Manizheh Haghighinasab; Mahin Rahimpour

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Volume 2, Issue 2, January 2015, Pages 5-23

Ali Sanayei; Fahimeh Zare

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• PDF 660.81 K

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Volume 7, Issue 1, June 2020

• Editor-in-Chief Lecture

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Volume 7, Issue 2, October 2020

• Editor-in-Chief Lecture

Editor's note

Volume 8, Issue 1, April 2021

• Editor-in-Chief Lecture

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Volume 8, Issue 2, July 2021

• Editor-in-Chief Lecture

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Volume 9, Issue 1, April 2022

• Editor-in-Chief Lecture

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Volume 9, Issue 2, June 2022

• Editor-in-Chief Lecture

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Volume 9, Issue 3, September 2022

• Editor-in-Chief Lecture

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Volume 9, Issue 4, February 2023

• Editor-in-Chief Lecture

Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source.

Volume 6, Issue 1, August 2019, Pages 1-19

10.34785/J018.2019.484

Mohsen Nazari; Hanieh Fathi

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The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City

Volume 6, Issue 2, January 2019, Pages 1-23

10.34785/J018.2019.425

Hossein Rahmanseresht; Roya shakeri; Soran Mowlaie

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The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)

Volume 7, Issue 1, June 2020, Pages 1-21

10.34785/J018.2020.481

Abedin Pouya; Mansour Irandoust; Heresh Soltanpanah

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Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences

Volume 7, Issue 2, October 2020, Pages 1-23

10.34785/J018.2020.155

Kobra Najafi; Kambiz Heidarzadeh; Mohsen Khonsiavash

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• PDF 1.2 M