Volume & Issue: Articles in Press

Quantitative Research Paper

1. The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry)

Articles in Press, Accepted Manuscript, Available Online from 21 March 2022

10.34785/J018.2022.885

Adel Ghaedy; سیدامیری Seyyedamiri; Pantea Foroudi


Original Article

2. Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge

Articles in Press, Accepted Manuscript, Available Online from 21 March 2022

10.34785/J018.2022.980

ali sanayei; farshid maghsoodi Ganjeh; Akbar Alamtabriz


Quantitative Research Paper

3. Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi)

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

vahid makizadeh; Fatemeh Sharaei


4. Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Mohammad Ahmadi; Kobra Sabzali Yamaqani; Nader Gharibnavaz; Mehran keshtkar haranaki


5. Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Manijeh Bahrainizad; Sepideh Aslami


Original Article

7. Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Parisa Ghandvar; Naser Azad; Naami Abdollah; Fataneh Alizadeh Meshkani


10. Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions

Articles in Press, Accepted Manuscript, Available Online from 15 April 2022

khabat nesaei; Esmaeil Shahtahmasbi