Volume & Issue: Articles in Press

Original Article

Instagram social media valuation with conditional valuation approach (Case study of users in Tehran)

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.009

Yeganeh Mousavijahromi; Mohsen Mehrara; Farhad Khodadad kashi; Pegah shirmohammadi


Quantitative Research Paper

The Effect of family Role and peer communication about consumption on Compulsive Buying

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.010

Alireza Rajabipoor Meybodi; Zohreh Farzin Far


The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry)

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.011

Adel Ghaedy; سیدامیری Seyyedamiri; Pantea Foroudi


Qualitative Research Paper

Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.012

Mehri Shahriari; Davood Feiz; Azim Zarei; Ehsan Kashi


Original Article

The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.013

Majid Fani; seyedeh maasoumeh ghamkhari; nasrin rasouli; MohammadAmin Torabi


Quantitative Research Paper

The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.014

fariborz rahimnia; negar ghanaat; Azar Kafashpoor


Original Article

Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj )

Articles in Press, Accepted Manuscript, Available Online from 26 September 2022

10.34785/J018.2022.015

Behzad Izadi; Abdoulla Rouzfarakh; Abed Mahmoudian


Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Articles in Press, Accepted Manuscript, Available Online from 28 November 2022

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei


Research Paper

The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications

Articles in Press, Accepted Manuscript, Available Online from 28 November 2022

Mona Jami Pour; Atena Sabri Razm


Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province)

Articles in Press, Accepted Manuscript, Available Online from 04 December 2022

Ali Fayez; Seyyed Mohsen Tabatabaei Mozdabadi