1. The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry)

Articles in Press, Accepted Manuscript, Available Online from 21 March 2022

10.34785/J018.2022.885

Adel Ghaedy; سیدامیری Seyyedamiri; Pantea Foroudi

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2. Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge

Articles in Press, Accepted Manuscript, Available Online from 21 March 2022

10.34785/J018.2022.980

ali sanayei; farshid maghsoodi Ganjeh; Akbar Alamtabriz

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3. Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi)

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

vahid makizadeh; Fatemeh Sharaei

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4. Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Mohammad Ahmadi; Kobra Sabzali Yamaqani; Nader Gharibnavaz; Mehran keshtkar haranaki

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5. Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Manijeh Bahrainizad; Sepideh Aslami

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6. Analyzing the role of intimacy on consumer behavior of electronic products in Kermanshah province by considering the emotional and functional dimension of the brand

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

mohsen aazami; Naser Tavreh

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7. Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Parisa Ghandvar; Naser Azad; Naami Abdollah; Fataneh Alizadeh Meshkani

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8. Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

Ali Kazemi; mehdi emami

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9. Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province

Articles in Press, Accepted Manuscript, Available Online from 05 April 2022

saeed abdolmanafi; Maryam Soleimani

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10. Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions

Articles in Press, Accepted Manuscript, Available Online from 15 April 2022

khabat nesaei; Esmaeil Shahtahmasbi

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