ORIGINAL_ARTICLE
Effect of virtual store website features on store brand equity (Case Study: Digikala)
In an online environment, the use of intangible assets such as brand equity, is one of the ways to create and maintain superiority. The purpose of the present study is to investigate the factors affecting the brand equity of Digikala as one of the online suppliers of goods. The research method is descriptive-survey and the statistical population of the study was people who bought at least one time from this store. The cluster sampling method used in this study. For this reason, Tehran was divided into five clusters of North, South, East, West, and Center, and a questionnaire was distributed in two clusters among the members of the statistical community. Partial Least Squares (SmartPlus) software was used to test the hypotheses. For this purpose, 388 valid questionnaires were analyzed. The findings of this research showed that loyalty, trust association and value association have a positive effect on brand equity. The positive impact of customer support services on awareness, loyalty, trust association, and value association were also confirmed, but the impact of awareness on trust association and value association was not confirmed. From the results, it becomes clear that virtual businesses in our country, in order to increase their brand equity, should be sources that create brand equity (brand awareness of customers, customer loyalty, customer value association, and associativity, Trust in terms of customers) should pay more attention. So to improving these dimensions, they should enhance their support services, their performance, and their functionality.
https://cbs.uok.ac.ir/article_60889_b625263ec13f3dffe7cb8c5487134f9a.pdf
2018-08-23
1
19
"Online Brande Equity"
"Brand Awareness"
" Brand Loyalty"
''Performance''
seyyed Najmodin
Mousavi
mousavi56@yahoo.com
1
Assistant Professor, Department of Management, Lorestan University
AUTHOR
abolfazl
alizadeh
alizadeh.ab@fc.lu.ac.ir
2
phd management student, Lorestan university
LEAD_AUTHOR
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54
ORIGINAL_ARTICLE
The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools)
The purpose of this study was to investigate the effect of sensory marketing on the behavioral intentions of customers through hedonic, place attachment and trust in Kermanshah Soccer schools. The research method is a descriptive-correlational study that was conducted field experiment. The statistical population of the study consisted of all customers of Kermanshah Soccer Schools, which was selected through a targeted sampling of 10 schools and total of 176.The Smart Pls software was used to analyze the data and examine the fitting of the model. Results showed that sensory marketing had significant effect on hedonic. Sensory marketing also had significant effect on place attachment, but it had no significant effect on trust. Hedonic had significant effect on behavioral intentions. Hedonic also had significant effect on place attachment, but it had no significant effect on trust. Place attachment had significant effect on trust. But it had no significant effect on behavioral intentions. Trust also had significant effect on behavioral intentions. Therefore, football school administrators can work with sensory marketing methods to empower their customers to stay in these schools and get in touch with that place. Obviously, the confident customer is that he will trust the place, which will be the basis for his future referrals as well as advising others.
https://cbs.uok.ac.ir/article_60890_e25af7a4304c3eaba6a0a65c2e23c973.pdf
2018-08-23
21
35
Sensory marketing
behavioral intentions
hedonic
place attachment
trust
noshin
benar
noshin.benar@gmail.com
1
Sports Management, Faculty of Physical Education, University of Guilan
AUTHOR
hossien
brakhas
brakhashossien69@gmail.com
2
Sports Management, Faculty of Physical Education, University of Guilan
LEAD_AUTHOR
farzane
karimkhan
3
Sports Management, Faculty of Physical Education, University of Guilan
AUTHOR
mhammad
MORADI
brakhashossien689@gmail.com
4
Sports Management, Faculty of Physical Education, University of Guilan
AUTHOR
Al-Hawari, M. A. (2011). “Automated service quality as a predictor of customers' commitment: Apractical study within the UAE retail banking context”, Asia Pacific Journal of Marketing and Logistics, 23 (3), 346- 366.
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4
Dehghanpour, H., Abdouy, F. (1394). The Effect of Sport Brand Advertising on Electroencephalographic Changes and the Decision to Buy of Customers in Nervous Marketing, Journal of Research in New Marketing Research, 5 (4), 118-199 (Persian).
5
Esch, F. R., Langner, T., Schmitt, B. H., Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15(2), 98-105.
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18
Shabgo, M., Mirzaei Dari, Sh. (1393). To Sensory Marketing: Stimulating Five Ways and Its Influence on Consumer Behavior. First International Conference on Economics, Management, Accounting and Social Sciences, Rasht (Persian).
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Smilensky, Sh. (2010). Sensory Marketing: An Experimental Interactive Practical Guide. Translators Darghi, P., Salari, M. Tehran: Rasa Publication, First Edition (Persian).
20
Torres, E. N., Kline, S. (2006). “From satisfaction to delight: A model for the hotel industry”, International Journal of Contemporary Hospitality Management, 18 (4), 290–301.
21
ORIGINAL_ARTICLE
The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand
This research aims to investigate the effect of social media marketing on consumer behavior by means of brand equity, brand relationship quality and attitude towards brand among the customers of online shops in Tehran who have followed the social media of those online shops. In terms of research objectives; this research is an applied research and in terms of research strategies is a quantitative and survey- descriptive study. The sampling method of this study is random sampling and the data required to test the hypotheses were gathered by questionnaire. Finally, 391 questionnaires were gathered to analyze. The hypotheses of this research are analyzed and tested by using of structural equation modeling. The results show that the effect of social media marketing activities on brand equity and brand relationship quality are positive and significant. On the other hand, brand equity and brand relationship quality have positive and significant effect on brand attitude and consequently, on consumer behavior.
https://cbs.uok.ac.ir/article_60891_57f3366a4f56d3e2d06089370e8ec6d8.pdf
2018-08-23
37
59
Social media marketing
Brand equity
Brand Relationship Quality
Attitude towards Brand
Consumer Behavior
Hamid
Khodadad Hosseini
khodadad@modares.ac.ir
1
Professor/ Tarbiat Modares University
LEAD_AUTHOR
Niloofar
Samiei
niloofars@modares.ac.ir
2
student/ Tarbiat Modares University
AUTHOR
Parviz
Ahmadi
p_ahmadi@modares.ac.ir
3
Associate Professor/ Tarbiat Modares University
AUTHOR
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49
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50
ORIGINAL_ARTICLE
The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation
(Case study: HyperStar chain customers in Tehran province)
Long-term relationships with customers in different sectors, especially in the retail industry, have been accepted as a principle for profitability. Due to the growing importance of the customer and its emergence as the most important competitive advantage, it is imperative that businesses, including service businesses, take special note of the key to maintaining customers. On the other hand, the store environment as a factor influencing customer behavior is a new concept that organizations need to pay attention to. In this regard, the present study aimed to investigate the effect of customers' perceptions of the shopping center and individual image consistency on loyalty and their share of purchasing with the moderating role of the environment among HyperStar chain customers in Tehran province and a model consisting of Variables of mental image, individual image, environment, loyalty and purchasing share were designed. To answer the research question and test the relevant hypotheses, a questionnaire was distributed among 215 sample members of the study. The results of data analysis, carried out through Structural Equations and Liserel software, showed that customer image and individual image convergence have an impact on customer loyalty. Customer loyalty affects shop share. Meanwhile, the results showed that the shop environment is positively correlated with the customer's mental image and loyalty.
https://cbs.uok.ac.ir/article_60892_b27bdf82b4dcf10dc6fd4aa9a78e2732.pdf
2018-08-23
61
79
Subjective Image
Individual image convergence
Customer loyalty
Purchase share
Store environment
melika sadat
shirazi
meshirazi91@gmail.com
1
allameh tabatabae university
LEAD_AUTHOR
mostafa
ghazizadeh
ghazi.iran@yahoo.com
2
commercial management, facaulty of management, shahed university,Tehran,Iran
AUTHOR
Aaker, D. (1997). Measuring brand equity across products and markets. California Management Review. 38. 102–120.
1
Ansari, R., Hatami nasab, S.H., Nayeb zadeh, Sh. (1396). Investigating the mediating role of perceived value in the relationship between brand image and customer loyalty in the whole railroad of Yazd province. Second International Management and Accounting Conference, Salehan Higher Education Institute, Tehran (Persian)
2
Bahreini zadeh, M., Pour dehghan,A. (1393). Identifying and Assessing Factors Affecting Brand Loyalty: Brand Study on Mobile Phones. Journal of New Marketing Research. 4(3). 17-38 (Persian).
3
Balali, M., Ghorban Hosseini, M. (1396). The impact of the image and brand value on the intention to buy a customer among the customers of Samsung City of Tehran. Third International Conference on Management and Accounting Techniques. Hamayeshgaran Mehr Eshragh Company. Tehran (Persian).
4
Bloemer, J., de Ruyter, K., (1998). On the relationship between store image, store
5
Satisfaction and store loyalty. European Journal of Marketing. 32, 499–513.
6
Bruning, S. D., Ledingham, J. A. (2000). Perceptions of relationships and Evaluations of Satisfaction: An Exploration of interaction, Public Relations Review, 26 (1).85-95.
7
Countryman, C. C., Jang, S.C. (2006). The effects of atmospheric elements on customer impression: the case of hotel lobbies. International Journal of Contemporary Hospitality Management. 18 (7), 534–545.
8
Du, R.Y., Kamakura, W.A., Mela, C.F. (2007). Size and share of customer wallet. J. Mark. 71 (2). 94– 113.
9
Ebrahimi, M. (1396). Investigating the Effect of Personality Characteristics of Customers on Loyalty, Satisfaction and Mental Image with the Moderating Role of the Environment in Hotel Industry, master thesis. Marketing management. Ershad university of Damavand- Tehran branch. (Persian).
10
Echchakoui. S., (2016). Relationship between sales force reputation and customer behavior: Role of experiential value added by sales force. Journal of Retailing and Consumer Services. 28. 54– 66.
11
Elahi, Sh., Heidari, B. (1384) customer relation management (1st ed), Tehran, chapo nashre bazargani publisher. (Persian).
12
Farhani, M.R., (1393). Investigating the impact of branding services on brand loyalty. Master thesis, commercial management. Ershad non profit institute- Tehran branch. (Persian).
13
Garland, R., Gendall, P., (2004). Testing dick and Basu’s customer loyalty model.Australas. Mark. J. 12 (3). 81– 87.
14
Gartner, W.C., (1993). Image formation process. Journal of Travel and Tourism Mar-keting, 2, (2/3), 191–215.
15
Gecti, F., zengin, H., (2013). The Relationship between Brand Trusts, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey. International Journal of Marketing Studies. 5(2). 111-119.
16
Giahi, Y., (1395). The role of indoor store gravity on customer behavior and sales increase. International conference of marketing management, 4, 1-17. (Persian)
17
Houman, H., (1393). Structural Equation Modeling Using Lisrel Software, 5th ed. Tehran. Samt publisher. (Persian)
18
Heidarzadeh, K., Torabi, F., (1394). Investigating the effect of the mental image of the name and activity of the trade mark and the relations of the public perceived loyalty, Marketing Management Journal, 21, 27-42. (Persian)
19
Hosseini, H., Fashtomi, N.& M. (1393). The effect of advertising on the intention to buy a branded brand (Case study: Selected Chain Stores in Mazandaran Province). National Conference on Accounting and Management. (Persian)
20
Hung, Ch-H., (2008). The Effect of Brand Image on Public Relations Perceptions and Loyalty. International Journal of Manageent. 25(2). 237-246.
21
Jani. D., Han, H., (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management. 37. 11– 20.
22
Jiang, Y., Wang, C.L., (2006). The impact of effect on service quality and satisfaction :the moderation of service context. Journal of Service Marketing, 20 (4). 211–218. Kline, R. B., (2010). Principles and practice of structural equation modeling (3rd ed.). New York: Guilford Press. (Chapter 1, Introduction)
23
Kaihatu, Th.S, Spence, M.T., (2016). The relationship between shopping mall image and congruity on customer behaviour: Evidence from Indonesia, Australasian Marketing Journal, 24(2).141-145.
24
Kressmann, F., Sirgy, M.J., Herrman, A., Huber, F., Huber, S., Lee, D.J., (2006). Direct and indirect effects of self-image congruence on brand loyalty. J. Bus. Res. 59. 955–964.
25
Krystallis, A., Chrysochou. P., (2013). The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services. 21(2).139-147.
26
Lee, H.J., Kumar, A., Kim, Y-K.(2010). Indian consumers brand equity toward a US and local apparel brand.Journal of fashion marketing and management: an international journal. 14 (3),469-485.
27
Lin L-Y. (2010). The Relationship of Consumer Personality Trait, Brand Personality and Brand Loyalty: An Empirical Study of Toys and Video Games Buyers. Journal of Product & Brand Management 19(1). 4-17.
28
Lin, I.Y., Worthley, R., ( 2012). Serviscape moderation on personality traits, emotions, satisfaction, and behaviors. International Journal of Hospitality Management. 31. 31–42.
29
Mägi, M. (2003). Share of wallet in retailing: the effects of customer satisfaction,
30
loyalty cards and shopper characteristics. Journal of Retailing. 79. 97–106.
31
Nikhashemi. S, Gaur, A. Haque., A. Kumar., (2016). The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia. Procardia Economics and Finance. 37. 432 – 438.
32
Olfat mehr, E. (1395). Investigating the role of attention to advertising, modernism, attention to apparent product and perceived quality on the desire to buy a brand brand (Case study: customers of chain stores in the province of Tehran). master thesis. commercial management Zanjan Nonprofit Institute. (Persian)
33
Oliver, R. (1999). Whence customer loyalty? Journal of marketing. 53. 33-44.
34
Palmatier, R.W., Jarvis, C.B., Bechkoff, J.R., Kardes, F.R., (20 09). The role of customer gratitude in relationship marketing. Journal of Marketing. 73. 1-18.
35
Rahyi, S., (1396). Investigating the effect of store attributes on customer loyalty with perceived value mediation. Master thesis. marketing management, Koomesh Nonprofit Institute- Semnan. (Persian)
36
Rio, B. A., Vazquez, R., Iglesias, V. (2001). The role of the brand name in obtaining differential advantages. Journal of product and brand management. 10 (7). 452-465.
37
Srivastava, M., Kaul, D. (2016). Exploring the link between customer experience-loyalty-consumer spend. Journal of Retailing and Consumer Services. 31. 277-286
38
Wang, E.S.-T. )2004(. Displayed emotions to patronage intention: consumer response to contact personnel performance. The Service Industry Journal. 29 (3), 317-329.
39
Yahyayi ,S. (1396). Investigating the relationship between customer experience, behavioral loyalty, attitudinal loyalty and purchasing share. Master thesis. marketing management. Koomesh Nonprofit Institute- Semnan. (Persian)
40
Yim, C. K., Tse, D. K., Chan, K. W. (2008). Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services. Journal of Marketing Research. 45(6). 741-756.
41
ORIGINAL_ARTICLE
Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study)
Packaging in marketing literature is considered as a part of Product or brand. Packaging is one the most important factors in the field of production and marketing. Unfortunately, in our countray, the majority of packaging activities are traditional and research plays a minor role. It seems that practiotioners have a little knowedge apout packaging and its importance in marketing. The aim of present study is to investigate the relationship between packaging information and consumer purchase behavior. By using convenient sampling, 384 questionares were distributed and used for statistical analysis. The validity and reliability of questionaires were validated. Finidngs showed that there was a meaningful correlation between packaging information (legal, marketing and nutrition information) and consumer purchase behaviors. Production and expiration date, price and ISO information were the most imporatant legal information. Brand and packaging materials were the most imporatant marketing information. According to regression analysis, packaging information explains 65.6 percent of change in the dependent variable (consumer purchase behavior).
https://cbs.uok.ac.ir/article_60893_7ebabc233bfae1985784c58fc1338751.pdf
2018-08-23
81
99
Food products packaging
legal information
marketing information
nutrition information
Consumer purchase behavior
Omid
Mahdieh
omidmahdieh@gmail.com
1
عضو هیئت علمی/ دانشگاه زنجان
LEAD_AUTHOR
chiman
solimani
chiman_solimani@yahoo.com
2
دانشگاه آزاد اسلامی واحد سنندج
AUTHOR
Ampuero O., Vila, N. (2005). Consumer Perceptions of Product Packaging, Journal of Consumer Marketing, 23 (2): 100-112.
1
Arefi, A., Nekouei, M. (2011). The effect of packging on brand image in food products, Journal of Business Management Perspective, 9 (4), pp. 107-124. (in Persian)
2
Bahrainizadeh, Rajabi (2016). Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable, Journal of New Marketing Research, 6 (1), pp. 59-78. (in Persian)
3
Berkman, H. and Gilson, C., (1981). Consumer Behavior Concepts and
4
Strategies. London: Kent Publishing.
5
Choutashi Baldasti, P. (2011). The Relationship between Packaging Elements and Consumer Behavior in Cosmetics Industry. M.A. Thesis. Moddaress University. (in Persian)
6
Ebrahimi, A.; Alavi, S. M., Najafi Seyahroodi, M. (2015). Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference, Journal of New Marketing Research, 5 (2), pp. 163-184. (in Persian)
7
Enneking, U.; Neumann, C., Henberg, S. (2007). How important intrinsic and ixtrextic product attributes affect purchase decision, food quality and prefrences, 18 (2): 75-86.
8
Firoozaian, M. et al. (2009). The Effect of Packaging Elements on the Process of Consumer Behavior in Food Products. Journal of Business Management, 1 (3): 125-146. (in Persian)
9
Goncalves P., Ricardo, M. (2008). Consumer Behavior: product characteristics and quality perception, MPRA paper, No.11142, pp.1-129.
10
Gregori1 D., et al (2013), How to Communicate Nutritional Information to People: the Attitudes of Chile Population toward Food, The Open Obesity Journal, 5: 36-42.
11
Hawkins, D., Roger, B., Coney, K. (2005). Consumer Behavior. Translated by A. Roosta and A. Bathaei, Tehran: Sargol Publication. (in Persian)
12
KahhalZadeh, D. (1998). What is Packaging? Standard and Iranina Products Magazin, 9: 24-35. (in Persian)
13
Keshkar, S.; Ghasemi, H., Farajizadeh, P. (2016). The Role of Sport Shoes Packaging as a Media in Persuading Different Groups of Athletes to Buy Sport Shoes, Journal of Sport Managment ,7 (6), pp. 905-920. (in Persian)
14
Kotler P., Keller KL. (2006). Marketing Management, New Jersy: Prentice Hall International.
15
Kotler, P. (2009). Kotler in Market Management. Translated by A. Rezaei Nezhad. Tehran: Fara Publication. (in Persian)
16
McNeal, JU., Ji, MF (2003). Children’s visual memory of packaging, Journal consumer marketing, 20 (5): 400- 427.
17
Mirghotbi, M., Bazhan, M. and Amiri, Z. (2012). Investigating the Awareness and Performance of Consumers abou Food Products Labels, Payesh Quarterly, 11 (4): 505-510. (in Persian)
18
Mitul M. D., Bhavesh J. P. (2012), Role of Packaging on Consumer Buying Behavior–Patan District, Global Journal of Management and Business Research, 12 (10): 47-63.
19
Nancarrow, C., Tiu Wright, L., Brace, I. (1998). Gaining Competitive Advantage from Packaging and Labeling in Marketing Communications, British Food Journal, 100 (2): 110-118.
20
Pride, M. W., Ferell, O.C., (1997). Marketing Concepts & Strategies, New Dehli: McGraw-Hill.
21
Rettie, R., Brewer, C. (2000). The verbal and visual components of package design, Journal of Product & Brand Management, 9 (1), pp.56-70. Rundh, B. (2005). The multi-faceted dimension of packaging: Marketing logistic or marketing tool, British Food Journal, 107 (9): 670-684.
22
Samadi, M. (2003). Consumer Behavior. Tehran: Aeezh Publication. (in Persian)
23
Shabani, M. (2007). Investigating the most Important Feature of Food Product Packaging (Pastaurized Milk) Effect on Customer Selection Process. M.A. Thesis. Allameh Tabatabaei University. (in Persian)
24
Silayoi, P., Speece, M. (2007). Packaging and purchase attributes: a conjoint analysis approach, European Journal of Marketing. 106 (8): 607-628.
25
Silayoi. P., Speece. M. (2004). Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure, British Food Journal, 85 (4): 407-432.
26
Stiri, M. (2007). The Relationship between Packaging and Consumer Behavior of Food Products. M.A. Thesis. University of Tehran. (in Persian)
27
Vasquez, D., Bruce, M., Studd, R. (2003).A Case Study Exploring the Packaging Design Management Process Within a UK Food Retailer, British Food Journal, 105 (9): 602-617.
28
Wilkie, W. L. (1994).Consumer Behavior. John Wiley & Sons.
29
Zand, F. (2007). The Effects of Packaging Color on Food Products’ Sale. M.A. Thesis. Islamic Azad University, Varamin Branch. (in Persian)
30
ORIGINAL_ARTICLE
Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange
Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange Abstract The increasing use of social media and business and marketing through these connecting devices, have given a new life to industry and, using these new tools, customers have become more loyal. Today, the disclosure of corporate financial information through the internet and the existence of a complete information system, are discussed as one of the most important issues in various countries of the world. This is linked to new information and communication technologies and in some cases affects routine accounting practices, so that numerous statements have been published about disclosure of financial information across the globe. In this research, the effect of the quality of the information website of the companies listed in the Tehran Stock Exchange on their marketing power (including the company's sales volume and stock trading volume and price of stock) was studied using the structural equation method during the period of 2012-2016. The results show that as the quality of the website of a company is higher and its activity is up to date, the behavior of investors will grow dramatically. Keywords: Website Quality, behavior of investors,Tehran Stock Exchange
https://cbs.uok.ac.ir/article_60894_471ed656a980e4a521e5d590301323ca.pdf
2018-08-23
101
122
Website Quality
behavior of investors
Tehran Stock Exchange
seyed hesam
vaghfi
vaghfi2018@gmail.com
1
Department of Management,Economics and Accounting,Payame Noor University,Tehran,Iran
LEAD_AUTHOR
Noorollah
Sarbazi
n.sarbazi1390@gmail.com
2
Islamic Azad University of Khaf Center
AUTHOR
ali
fayaz
sealifayaz1397@gmail.com
3
Islamic Azad University
AUTHOR
samiran
khajezade
sarakh@gmail.com
4
Islamic Azad University, ShahreQods Branch
AUTHOR
Ahmadpour, A. (2009). feasibility study on the use of XBRL in companies admitted to Tehran Stock Exchange. Quarterly Journal of The Stock Exchange, Third Year, Issue 6. (in Persian).
1
Ahmadpour, A., Bagherian, R., Bagherian, A. (2009). Feasibility study on the use of XBRL in listed companies in Tehran Stock Exchange. Quarterly Journal of the Stock Exchange, 2008, No. 6, pp. 31-70. (in Persian).
2
Arab Mazar, M., Arianpour, A. (2008). "Information and Technology Systems: Internet Financial Reporting". Magazine: Accounting, Oct. 2008, No. 199, pp. 76-87. (in Persian).
3
Abeer, A. (2015). Business Growth thru Social Media Marketing, International Journal of Innovation and Applied Studies, ISSN 2028-9324 Vol. 13 No. 4 Dec. 2015, pp. 873-880.
4
Akmese, H., Sercan, Ar., Kadriye, A. (2016). "Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)" 3rd GLOBAL CONFERENCE on BUSINESS, ECONOMICS, MANAGEMENT.
5
Bagherian Kasgari, A. (2007). Electronic stock exchange, standards and intelligent monitoring networks. Monthly Gazette, No. 61 p. 40-61. (in Persian).
6
Bharadwaj, A. S. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. MIS quarterly, 169-196.
7
Beyer A., Guttman, I. (2011). The Effect of ad V um A a y ’ F a Bias. The Accounting Review, 86(2), 451- 481.
8
Constanza Bianchi, L. A. (2015). Investigating marketing managers' perspectives on social media in Chile, Journal of Business Research, pp 2552-2559
9
Cormier D., Ledoux M. J., Magnan M. (2009). "The use of We b sites as a disclosure platform for corporate performance", International Journal of Accounting Information Systems, Vol. 10, PP. 1– 24.
10
Danaei, A., Moin, M. (2017). The Impact of Social Media Strategy on Social Media Marketing Strategies and Chain Performance Organizational Performance. Strategic Management Research, Volume 23, Issue 66, Fall 2017, p. 111-141. (in Persian).
11
Derakhshandeh, S. H. Ali Ahmadi, S. (2016). Evaluation of the Role of Investors' Beliefs on the Orientation of the Volume of Transactions in the Capital Market, Financial Knowledge of Securities, Vol. 10, No. 33, pp. 51-63. (in Persian).
12
Dhaoui, A. (2015). Empirical Linkages between Trading Volume and StockMarkets Shocks: When Sentiments Drive I v ’ B avior. Journal of Economic and Social Studies, 5(2), 105-126.
13
Dhaoui, AB., Bourois, S., Byacioglu, M. (2013). The Impact of Investor Psychology on Stock Market: Evidence from France. Journal of Academic Research in Economic, 1, 35-59.
14
Dhaoui, AB, Nacer, KH. (2014). Sensitivity of Trading Intensity to Optimistic and Pessimistic Beliefs. Arab Economics and Business Journal, 9, 115-132.
15
Dogan, M., Coskun, E., Celik, O. (2007). Is Timing of Financial Reporting Related to Firm Performance?-An Examination on.
16
Eugster, F., Wanger, A. F. (2013). Voluntary Disclosure Quality, Operating Performance, and Stock Market Valuations, http://papers.ssrn. com/sol3/papers. cfm?abstract_id=1879804.
17
Farokhy, m., Ali Sufi, M., Farrokhi Master, M. (2016). Respectively, The Effect of Virtual Protection on Lobect Behavior (Stock Trading) in Tehran Stock Exchange, Tehran Stock Exchange, Vol. 9, No. 33, pp. 24-25. (in Persian).
18
Golriz Khatami, S. (2014). The Impact of Social Networking on Electronic Marketing://vivannews.com/pages/news-37856. aspx(in Persian).
19
Hossein Zadeh, Somayeh, Darlou, Morteza and Andalib, Azam (2016). The Role of Online Social Media in Improving Marketing Strategies. Second International and Research Conference May 8th and 9th, Volume 2. (in Persian).
20
Hirshleifer, D., Hong Teoh, S. (2003). Herd behaviour and cascading in capital markets: A review and synthesis. European Financial Management, 9(1), 25-66.
21
Hoffmann, A. O., Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. Accounting & Finance. Forthcoming issue.
22
Hoffmann, A. O., Post, T., Pennings, J. M. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16(1), 94-103.
23
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24
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Li, X., Xie, H., Chen, L., Wang, J., Deng, X. (2014). News impact on stock price return via sentiment analysis. Knowledge-Based Systems.
28
MahdaviPour, A., Mousavi Shiri, M., Karimi Riabai, A. (2010). Factors Affecting the Disclosure of Financial Information through the Internet on the Website of Companies Accepted in the Tehran Stock Exchange. Journal of Accounting and Auditing Research, Journal No. 5. (in Persian).
29
Nikomaram, H., Yazdani, Sh., Rahnama Roodashti, F., Hibati, F. (2012). The Effect of Cognitive Bias of Tehran Stock Exchange Investors on Stock Valuation, Securities Analysis, Sixth Edition, No. 13, pp. 65-82. (in Persian).
30
Omidi, A., Datiz Khaje., Y. (2017). Conceptual Model The Effect of Strategic Entrepreneurship on the Performance of Small Media Companies. The first national conference on modern research in Iran and the world in management, economics and accounting and humanities, Shoushtar, Shoushtar Applied Scientific University. (in Persian).
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34
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36
Shammakhi, H. R., Tori, V. (2013). Extensible business reporting language and its application in providing corporate financial information. Auditor's Quarterly, No. 168, December (2013). (in Persian).
37
Sheikh, M. J., Hassan-e Zadeh, F. (2014). Web Financial Reporting. Quarterly Journal of Accounting and Auditing Studies, No. 9, Spring. (in Persian).
38
Schrader, J. (2014). Flying over Social Media Strategies: Exploring the current state of the field and analyzing the social media strategies of two German airlines. University of Twente. Retrieved from http://essay.utwente.nl/65835/.
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Vakilifard, H. R., Saeedi, A., Eftekhari Aliabadi, A. (2013). Analysis and Analysis of Behavioral Reactions in Tehran Stock Exchange, Journal of Investment Knowledge, Year 3, Number 9, pp. 223-240. (in Persian).
42
Wisie, M., Gharavi, E. (2014). Data Mining Approach in Customer Relationship Management and Marketing, Marketing Managem
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ent, First Year, No. 2, pp. 24-44. (in Persian).
44
Wu, C. W. (2016). The performance impact of social media in the chain store industry. Journal of Business Research.
45
Zamani, A. (2016). The Effect of Investors' Tendencies, Accounting Information on Stock Prices in Tehran Stock Exchange, Master's Thesis, Adib Mazandaran Higher Education Institution. (in Persian).
46