Keywords = social networks
The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Volume 9, Issue 3, September 2022, Pages 1-18

10.34785/J018.2022.002

Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri; Nima Barmar


The effect of social networks on online brand relationships: The moderating role of online brand experience

Volume 9, Issue 3, September 2022, Pages 177-198

10.34785/J018.2022.001

AMIN MOHAMMADI; Hossein Vazifedoost; Karim Hamdi; farhad hosseinzadeh lotf


The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks

Volume 8, Issue 4, January 2022, Pages 160-190

10.34785/J018.2022.682

Zohreh Dehdashti Shahrikh; Mohammad Tabesh Moghadam; sajjad fatah naserabad


The impact of Social bonds on consumer responses to advertising on social networks

Volume 7, Issue 1, June 2020, Pages 22-46

10.34785/J018.2020.575

Manijeh Haghighinasab; Pari Ahadi; Elham Haghdadi


The impact of social networks marketing communication on brand equity, relationship equity and customer responses

Volume 6, Issue 1, August 2019, Pages 105-124

10.34785/J018.2019.420

Majid Mohammad shafiee; Yazdan Rahmatabadi; omid soleymanzadeh