The Relationship between gamification, brand engagement and brand value from the perspective of customers

Volume 9, Issue 3, September 2022, Pages 88-112

10.34785/J018.2022.008

Kobra Bakhshizadeh Borj; Bahareh Hoshyar Moghadam; Roghayeh Salehian fard

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Brand hate typology in mobile phone users (Case study by students of Khorramabad universities)

Volume 8, Issue 4, January 2022, Pages 1-20

10.34785/J018.2022.307

Sayed Najmmedin Mousavi; ayoob sheikhizade; Saber Taghipour

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A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy

Volume 6, Issue 2, January 2019, Pages 112-133

10.34785/J018.2019.605

Masoud Darabi; Nasrin Azizian Kohan; Mehrdad Moharamzadeh

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Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique

Volume 6, Issue 2, January 2019, Pages 134-148

10.34785/J018.2019.978

Saeed Mir; Ali Rashidpoor

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Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach

Volume 5, Issue 2, December 2018, Pages 83-110

hamed bozorgkhou; masoud keimasi; mohammadrahim esfidani; mohammadsaleh torkestani

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