Keywords = Marketing
Presenting a Consumer Arousal Model in Digital Marketing

Articles in Press, Accepted Manuscript, Available Online from 13 February 2024

10.22034/cbsj.2024.63065

shabnam malekian; Hormoz Mehrani; Hamid Reza saeednia; Zahra Alipour Darvishi


Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran

Volume 8, Issue 4, January 2022, Pages 215-232

10.34785/J018.2022.115

Mohammad Khorasani; Hassanali aghajani; Abdolhamid Safaei Ghadikolaei; Hamidreza Fallah Lajimi


Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions

Volume 8, Issue 3, November 2021, Pages 17-32

10.34785/J018.2021.266

Mohammad Taghi Saeedi; Mohammad Ali Nazari; Farshad Fatemi


Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)

Volume 6, Issue 1, August 2019, Pages 311-332

10.34785/J018.2019.404

Tooran Taghdimi; Asghar Moshabaki Esfahani; Reza Salehiamiri; Mehrdad Navabakhsh


Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach

Volume 6, Issue 2, January 2019, Pages 333-352

10.34785/J018.2019.321

Mohammad Nazarian; Hossein Vazifedoost; Kambiz Heidarzadeh; Karim Hamdi