Author = Kobra Bakhshizadeh Borj
Number of Articles: 2
The Relationship between gamification, brand engagement and brand value from the perspective of customers

Volume 9, Issue 3, September 2022, Pages 88-112

10.34785/J018.2022.008

Kobra Bakhshizadeh Borj; Bahareh Hoshyar Moghadam; Roghayeh Salehian fard

Mapping Consumers' Mental Model of Iranian products

Volume 6, Issue 1, August 2019, Pages 171-191

10.34785/J018.2019.890

Kobra Bakhshizadeh Borj; Naser Davarzani

Consumer Behavior Studies Journal

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